What are the responsibilities and job description for the Response Labs is hiring: Media Director in Baltimore position at Response Labs?
Job Description
Job Description
Salary : $120,000 - $150,000
Do you thrive off of developing high-performing, data-driven media strategies that drive real results? Are you a forward-thinking marketing leader who thrives in a fast-paced, omnichannel environment?
If so, then the Team at Response Labs wants to hear from you! We're an award-winning, data-driven CRM and loyalty marketing agency seeking a passionate Media Director to lead our dynamic Media Team.
At Response Labs, we combine the power of strategy, data science, creative, production, and execution to deliver exceptional omnichannel campaigns for our clients. We're a collaborative and results-oriented Team, and we're looking for someone to join us and push the boundaries of what's possible in paid media.
The Opportunity
As our Media Director, you'll be responsible for leading and growing our paid media division. You'll work closely with our Strategy Data, Creative, and Client Service departments to develop and execute data-driven media plans that meet and exceed our clients' business objectives. You'll also be responsible for managing budgets, negotiating with vendors, overseeing a Team of media specialists, and staying ahead of the latest industry trends.
Responsibilities
- Develop and execute comprehensive, data-driven media plans across a variety of channels, including Google (paid search & Performance Max), Meta (Facebook & Instagram), The Trade Desk (programmatic across all channels including DOOH), TikTok, and others.
- Manage department-wide media budgets and planning with Director of Finance
- Negotiate and secure the best possible deals with media vendors
- Oversee, mentor, and inspire a Team of media specialists
- Stay up-to-date on the latest trends and innovations in the paid media landscape
- Analyze media performance data and recommend optimizations to improve campaign performance
- Collaborate with the Strategy Data, Creative, and Client Service Teams to ensure a seamless client experience
- Report on media performance to clients and various stakeholders
Requirements
Nice to Haves
What We Offer
Great Benefits
Work. Life. Balanced.
Response Labs is a tight Team of dedicated, digital marketing professionals headquartered in Baltimore, MD, with offices in Arlington, VA and Seattle, WA. We are passionate about data-driven CRM and loyalty marketing. We are curious about innovation and the future of our industry. And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians. We are actively seeking others who share our passion, nerdom and curiosity for digital marketing, but who also bring to our team a well-rounded life rich with experience outside the office.
Make Every Message Matter
Our driving purpose at Response Labs is to Make Every Message Matter. It's what we strive to achieve every day for our clients by helping them forge more meaningful relationships with their customers through digital CRM and loyalty marketing.
If you answered yes to all of the above, then lets talk.
Salary : $120,000 - $150,000
