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Solutions Architect - Salesforce Marketing Cloud Job at Response Labs in Baltimo

Response Labs
Baltimore, MD Full Time
POSTED ON 1/15/2025
AVAILABLE BEFORE 3/31/2025

Content Summary : Solutions Architect - Salesforce Marketing Cloud at Baltimore, for Response Labs

Job Description

Job Description

Salary : $100,000 - $140,000

Position available in Baltimore, Seattle or remote.

The Opportunity

Response Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect, preferably with an agency background. Whether at our Baltimore or Seattle offices or as a remote team member, you'll play a key role in leveraging SFMC and related technologies to enhance customer experiences and achieve business goals.

Responsibilities include the architectural design, implementation, and deployment of enterprise-level omnichannel CRM and loyalty marketing initiatives. Experience implementing automations and multi-touch customer journeys is required, as is working knowledge of AMPscript and / or SSJS.

You will also need a strong grounding in relational data, including a solid foundation in SQL. Working knowledge of how to utilize REST and SOAP APIs in your solutions is a nice-to-have.

Responsibilities

  • Collaborate with stakeholders to determine technical requirements and capabilities needed for meeting business goals
  • Design, implement, and execute digital CRM and loyalty initiatives inside of Salesforce Marketing Cloud
  • Ensure data integrity and manage inputs / outputs for client marketing campaigns
  • Provide technical troubleshooting and advice on strategic issues
  • Stay up to date on the latest advancements in the Marketing Cloud platform

Requirements

  • Minimum 5 years of digital CRM, loyalty, or digital marketing experience
  • 3-5 years of extensive multi-channel marketing operations experience in Salesforce Marketing Cloud - Queries, Data Extensions, Content Builder, Mobile Connect, Journey Builder, Triggered Sends and Automation Studio
  • Proficiency in SQL, and AMPScript or SSJS development
  • Ability to collaborate with internal and external teams for building business solutions
  • Technology delivery experience across all phases of the project lifecycle
  • Experience with data models and data feeds
  • Exposure to platform integration concepts, such as utilizing APIs for interconnectivity and data exchange via flat files
  • Nice to Haves

  • Experience working in SFMC implementations utilizing the Marketing Cloud Connector to synchronize data from Salesforce Sales Cloud
  • Experience with scripting languages (Python, AMPScript, JavaScript), HTML, CSS
  • General understanding of JSON, XML, REST, and SOAP APIs
  • Familiarity with tools like Postman, Jira, and Confluence.
  • Salesforce Marketing Cloud certification(s), such as Administrator, Email Specialist or Developer
  • Great Benefits

  • Health, dental, and vision insurance with employer contribution.
  • Short-term disability coverage.
  • 401k plan with matching.
  • Annual performance bonus and quarterly award drawings.
  • Paid vacation, sick time, and federal holidays.
  • Professional training and certification tracks.
  • Flexible work options, including work-from-home.
  • Regular company events and volunteer outings.
  • Fun, relaxed work environment and culture.
  • About Us

    Response Labs is a team of passionate digital marketing professionals specializing in CRM and loyalty marketing. We thrive on creating meaningful connections between brands and customers to Make Every Message Matter.

    Salary : $100,000 - $140,000

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