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Manager, Local Marketing Execution, PLK, US&C

Restaurant Brands International
Restaurant Brands International Salary
Miami, FL Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 4/29/2025

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Key Responsibilities :

  • Identify local market trends, guest insights, and performance data to propose targeted marketing strategies.
  • Collaborate with the Sr. Manager and cross-functional teams to develop and execute local marketing plans that drive growth and align with broader business objectives.
  • Assist in the roll-out of NRO marketing plans, ensuring that local activations are on-brand, on-time, and effectively executed.
  • Work with external agencies, internal teams and franchisees to identify, negotiate and execute partnerships that drive traffic, sales, and customer engagement.
  • Track the performance of local marketing initiatives, gathering data and insights to optimize future campaigns.
  • Support the monitoring and management of local marketing budgets, ensuring efficient use of resources.
  • Assist in creating and refining processes for engaging franchisees and stakeholders in local marketing efforts.

Required Skills :

  • Bachelor's degree in Business, Marketing, Sales, or a related field
  • 3-5 years of experience in marketing, with a strong focus on local marketing or field execution in the QSR or retail industry.
  • Experience with college / university activations or event-based marketing.
  • Advanced in Microsoft Suite (especially Excel and PowerPoint)
  • Proven track record of managing marketing initiatives for NROs, sales partnerships, or similar scalable programs.
  • Strong project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
  • Exceptional collaboration and communication skills, with experience working cross-functionally and with franchisees and Field teams.
  • Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees.
  • Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership.
  • Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

    BurgerKing

    Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

    Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

    Salary : $40

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