What are the responsibilities and job description for the Social Media Manager position at Retool?
ABOUT RETOOL
Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows.
At Retool, we're on a mission to bring good software to everyone. We're building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that's a mission worth striving for.
Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know!
WHY WE'RE LOOKING FOR YOU
We need a strategic, creative force who lives and breathes digital culture. As our Social Media Manager, you'll be the architect of our online presence, translating our vision into content that resonates with and inspires developers–and ultimately builds brand trust and love.
You're not just posting content—you're building communities, sparking conversations, and turning followers into advocates for our mission for bringing good software to everyone.
You'll help shape and refine Retool's brand personality and voice across all channels—ensuring consistency while constantly pushing us to be more authentic, distinctive, and memorable in a crowded developer tools landscape.
WHAT YOU'LL DO:
- Own and evolve Retool's social media strategy across platforms, with a focus on Twitter, LinkedIn, and emerging channels where developers and business users gather
- Create and curate engaging, platform-optimized content that showcases our product capabilities, customer success stories, and company culture
- Collaborate with the Demand Gen team to amplify integrated campaigns across social channels, ensuring maximum reach and impact
- Support brand campaigns by creating complementary social content that reinforces key messaging and extends campaign reach
- Create feedback loops between Content, Product Marketing, and Developer Relations teams to surface not-yet-trending content opportunities ahead of the curve
- Actively participate in and monitor developer community channels like HackerNews and Reddit, identifying opportunities to authentically engage and share Retool's story
- Identify and build relationships with developer influencers for collaborations, guest content, and authentic amplification of Retool's message
- Build and nurture relationships with developers, industry influencers, and customers to amplify our reach and credibility
- Analyze performance metrics to continuously refine our approach, experimenting with new formats and content types to maximize engagement
- Stay on top of platform algorithm changes, new features, and social media trends to ensure our strategy remains cutting-edge
- Manage our social media calendar and community engagement, responding to comments and messages in a way that reflects our brand voice
- Turn complex product features and technical concepts into accessible, shareable content that resonates with both technical and non-technical audiences
- Use basic Figma skills to customize on-brand templates and quickly create product visuals for social media posts, ensuring a consistent and polished look
- Develop a social listening strategy to gather insights about our brand perception, competitive landscape, and customer needs
- Use data to identify opportunities for growth and optimize our social presence for maximum impact
THE SKILLSET YOU'LL BRING:
- 5 years of experience managing social media for B2B tech companies, with a track record of growing engagement and community
- Deep understanding of social platforms, particularly Twitter and LinkedIn, and how to optimize content for each
- Experience with developer community platforms like HackerNews, Reddit, and Discord, understanding their unique cultures and engagement patterns
- Strong copywriting skills with the ability to adapt tone and style for different audiences and platforms
- Basic Figma skills for creating and customizing social media templates and simple product visuals
- Experience creating or directing visual content (images, short videos, GIFs) that enhances messaging
- Analytical mindset with experience using social media analytics tools to measure performance and extract actionable insights
- Ability to translate technical concepts into compelling, approachable content
- Knowledge of social media management and scheduling tools
- Experience working with developers or technical audiences is a major plus
- Self-starter mentality with exceptional time management and organizational skills
- Understanding of the developer tool landscape and the challenges Retool solves
- Creative problem-solver who can think outside the standard social media playbook
- Excellent communicator who can collaborate effectively with cross-functional teams
- Keen eye for design and visual identity, with an understanding of how aesthetic choices reflect brand personality
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
