What are the responsibilities and job description for the Digital Marketing Specialist position at Retro Fitness Corporate?
Digital Marketing Specialist
Full-time, on-site
Job Overview :
This position requires a dynamic and results-producing individual well versed in the full Google Suite of products. Specific areas of concentration include : Google Ads (AdWords), Performance Max, GDN (Google Display Network), retargeting, programmatic media
buying and YouTube. You will play a critical role in developing and executing strategic digital marketing campaign initiatives for our 50 Join Now Media clients to drive views, engagement and leads while maintaining favorable CPLs, CPVs and CPMs. This position is
a cross-function of the overall Marketing and Digital Media department mission of driving leads, membership growth, revenue, brand awareness and strengthening community engagement for Retro Fitness and its franchisees.
Key Responsibilities :
- Search Function
- Responsible for daily, weekly, monthly Search and Pmax bidding management
- An understanding of the nuances between click-to-call and form-fill centric search campaigns, along with Day / Time optimization best practices
- Budget management, spend and placement relative to client specific geotargeted and keyword strategies
- Data analytics, reporting and strategic optimization
- Works with content and graphics managers to ensure seamless creative and messaging delivery
- Shifts content when necessary
- Ensures accuracy and appropriate tracking mechanisms
- Manages platform intelligence
- Stays abreast of Google Suite updates, technology changes and new Digital Marketing resources
- Has a strong understanding of keyword search volume estimating and rankings, , algorithms and guideline
- Reporting
- Works closely with the Join Now Media account management team to deliver accurate data pull
- Provides performance summaries and performance recommendations for optimization
- Assists with account audits and deck preparation
- Keeps the VPM abreast of account performance and budget pacing
- Ability to perform keyword research with tools like SEMrush
- Bachelor’s degree in marketing, business or a related field (specific Digital Marketing experience preferred)
- 2-3 years’ experience in Digital / Social marketing, preferably in fitness, restaurant or retail industries. Franchise experience is preferred
- Demonstrated understanding of digital marketing channels and tools
- Proven success leading G-Suite initiatives and campaigns. Google Ads (AdWords) experience required.
- Excellent communication and interpersonal skills, willingness to work as a team
- Ability to work independently and collaboratively in a fast-paced environment
- Strong project management skills, self-starter and independent thinker
- Creative thinking and problem-solving skills (doesn’t wait to be told what to do)
- Proficient in basic software package (Word, Excel, PPT)
Qualifications :
About :
Retro Fitness is one of the fastest growing High Value-Low Price franchises in the United States with 200 health clubs open or in development. For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health, and fitness.
With a new executive leadership team led by former Starbucks Executive, Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, construction, world class training, live in-club support, an in-house
marketing agency, accounting services, a call center, and more, to deliver a turnkey club. With a focus on innovative fitness programs, state-of-the-art equipment, and a friendly atmosphere, Retro Fitness aims to inspire and empower individuals to lead healthy and
active lifestyles. If you are a passionate marketing professional with a keen interest in the health and fitness
industry, and you thrive in a dynamic, results-oriented environment, we invite you to apply for the Digital Marketing Specialist position at Retro Fitness. Please submit your resume and salary requirements. We look forward to reviewing your application and exploring the
potential of having you join our team in inspiring communities to lead healthier lives through Retro Fitness.
