What are the responsibilities and job description for the Associate Director, Patient Marketing position at Retrophin?
RETROPHIN, INC. Associate Director, Patient Marketing SALT LAKE CITY , Utah Apply Now Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease.At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients. Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do.We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community.Position Summary : The Associate Director, Patient Marketing role will lead and execute innovative marketing initiatives in support of the recent full approval of FILSPARI, our flagship product, in IgA Nephropathy (full approval received in Sept 2024). The role will develop patient-focused assets and programs across relevant strategic channels aligned with the brand strategy and tactical plan. The position will focus on driving the ongoing adoption of FILSPARI in IgAN through the development, implementation, and optimization of multichannel marketing strategies to ensure the FILSPARI brand continues to reach and engage IgAN patients, care partners and caregivers, HCPs and other stakeholders.The preferred applicant will lead the implementation of brand strategy aligned with thinking on marketing channels that amplify and improve the effectiveness of brand messaging. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate should have a general understanding in disease state and brand development with deep experiences in Patient marketing including developing tactical plans aligned with brand strategy, executing digital media activities, creating video assets, and managing CRM programs. The role will primarily be focused on driving ongoing adoption of FILSPARI in IgAN and will require base knowledge of customer engagement activities and general support for pharma marketing activities.Responsibilities : Design and manage an integrated multi-channel marketing approach for IgAN Patient activities to ensure consistent messaging across all touchpoints including websites, CRM, email marketing and paid media to ensure customer engagement.Lead and oversee the IgAN digital and marketing channel strategy for FILSPARI; drive the creation and execution of data-driven digital marketing campaigns.Develop content strategy to pull Brand materials and messaging through prioritized channels to activate customers across all stakeholders.Lead creation of video assets for inclusion across promotional channels to better communicate the FILSPARI patient experience, in support of Patient / HCP engagement.Direct IgAN Patient social media strategy and engagement; lead the addition and management of new social media / content partners.Partner with Patient Advocacy to ensure branded presence at IgAN Patient Advocacy Group (PAG) events, including table / booth presence and breakout sessions.Travere Therapeutics, Inc. is an EEO / AA / Veteran / Disability Employer#J-18808-Ljbffr
