What are the responsibilities and job description for the Specialist, Digital Advertising & Campaign Management position at ReturnPro formerly goTRG?
Description
ReturnPro is looking for a highly skilled Digital Advertising & Campaign Management Specialist to lead the development, execution, and optimization of multi-channel marketing campaigns. This role will focus on demand generation, lead nurturing, and campaign performance tracking across email, paid media, and digital channels to support overall sales and business growth.
Responsibilities
Primary Responsibilities/Essential Functions
This job description in no way states or implies that these are the only duties to be performed by the teammate occupying this position
ReturnPro is looking for a highly skilled Digital Advertising & Campaign Management Specialist to lead the development, execution, and optimization of multi-channel marketing campaigns. This role will focus on demand generation, lead nurturing, and campaign performance tracking across email, paid media, and digital channels to support overall sales and business growth.
Responsibilities
Primary Responsibilities/Essential Functions
This job description in no way states or implies that these are the only duties to be performed by the teammate occupying this position
- Campaign Strategy & Execution:
- Develop and implement multi-channel marketing campaigns aimed at driving brand awareness, engagement, and lead generation.
- Work closely with demand marketing, social media, and sales teams to ensure alignment across campaigns.
- Oversee the creation and execution of email marketing campaigns, including segmentation, automation, and performance tracking.
- Paid Media & Digital Advertising:
- Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, display advertising, and other digital platforms, coordinating with agency partners as needed.
- Develop and manage campaigns for e-commerce, B2B, and event marketing with a strong focus on conversion rates and engagement.
- Implement A/B testing strategies to improve performance and optimize conversion rates.
- Tracking & Analytics:
- Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, and other tracking platforms.
- Provide regular reporting on campaign ROI, key performance indicators (KPIs), and actionable insights for campaign optimization.
- Develop custom dashboards to streamline data analysis and enhance decision-making.
- Brand Messaging & Collaboration:
- Ensure consistent and accurate brand messaging across all campaign touchpoints.
- Stay up-to-date with trends in marketing automation, email marketing, and digital advertising tools to maintain campaign effectiveness.
- 3 years of experience in campaign management, digital marketing, or demand generation.
- Expertise in email marketing, paid media management, and digital advertising strategies.
- Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot).
- Hands-on experience with Google Ads, LinkedIn Ads, and paid social media campaign management.
- Ability to analyze complex data and make data-driven decisions to optimize campaign performance.
- Strong project management skills with the ability to juggle multiple campaigns and priorities.
- Excellent communication, collaboration, and stakeholder management abilities.
- Experience in B2B, SaaS, logistics, or e-commerce marketing.
- Familiarity with CRM platforms (Salesforce, HubSpot).
- Knowledge of SEO, content marketing, and lead nurturing workflows.
