Description

The Vice President (VP) of Marketing will lead and oversee the overall marketing strategy for the organization, ensuring alignment with business goals across small-to-medium businesses (SMB), enterprise, and sales divisions. This leader will drive marketing initiatives that promote brand integrity, customer engagement, and market share growth, while supporting sales efforts through cohesive campaigns and strategies. The VP of Marketing is responsible for the strategic development and execution of branding, demand generation, content marketing, communications, and digital marketing initiatives.

Primary Responsibilities/Essential Functions

This job description in no way states or implies that these are the only duties to be performed by the teammate occupying this position.

Strategic Leadership:

• Create and oversee the organization’s long-term marketing strategy, ensuring alignment with business objectives across various segments (SMB, Enterprise, and Sales).

• Collaborate with executive leadership to establish marketing priorities that support company growth and expansion.

• Ensure the marketing strategy supports cohesive branding efforts across all channels.

• Lead cross-functional teams to drive integrated marketing and communications initiatives.

Brand Management & Communications:

• Lead efforts to strengthen and maintain the company’s brand identity, ensuring consistency across all communications, both internal and external.

• Oversee the Marketing & Communications Manager, ensuring successful execution of content, social media, and copywriting efforts that enhance brand visibility and engagement.

• Manage public relations efforts to build strong media relationships and promote thought leadership in relevant industries.

• Supervise the Graphic Designer and content creation team (including videography), ensuring all creative outputs are aligned with brand standards and marketing strategies.

• Oversee content development across digital platforms, including social media, email marketing, website, and video content to maximize engagement.

• Ensure creative work aligns with key business initiatives and resonates with target audiences.

Demand Generation & Lead Growth:

• Lead the Demand Marketing Manager in the creation and execution of demand generation campaigns that support lead acquisition, nurturing, and conversion efforts.

• Ensure alignment of marketing efforts with sales objectives by fostering collaboration between the marketing and sales teams, with a focus on demand generation and sales enablement.

• Drive strategic initiatives for inbound and outbound lead engagement, working closely with market research and lead generation teams to improve lead quality and volume.

• Lead market research efforts to identify new opportunities and areas for growth, including customer insights, competitive analysis, and market trends.

• Use data-driven insights to inform marketing strategies and continuously optimize marketing campaigns.

• Track and report on the effectiveness of marketing campaigns, adjusting strategies as needed to ensure ROI and performance targets are met.

Qualifications

• Bachelor’s degree in marketing, Business, or related field (Master’s preferred).

• 10 years of experience in marketing leadership roles, with a strong background in brand management, demand generation, and strategic marketing.

• Proven track record of successfully executing marketing campaigns that drive business results and brand engagement.

• Experience leading and developing high-performing marketing teams.

• Strong analytical skills with the ability to translate market research and campaign data into actionable strategies.

• Excellent communication, project management, and organizational skills.

• Experience with CRM, marketing automation, and analytics platforms.

Success Metrics:

• Brand Awareness & Engagement

• Demand Generation

• Campaign Performance

• Market Expansion

• Creative Excellence & Brand Consistency

• Team Development