Visual Experience Strategist

About Us

We are a 50 year-old family-owned company with a rich history and a powerful purpose. Our iconic retail brand attracts over one million visitors each year from all 50 states and over 40 foreign countries.

Job Summary

The Visual Experience Strategist will develop and execute a comprehensive visual strategy that drives brand engagement and loyalty. This role will oversee the creation of high-quality content across various platforms, including social media.

Key Responsibilities

• Brand Identity: Ensure that all creative outputs are aligned with the brand's identity and strategic goals.
• Content Development: Oversee the production of all brand content, ensuring it is cohesive, professional, high-quality, and reflective of the brand's inspiration.
• Social Media: Direct the brand's social media strategy, ensuring a strong and engaging presence across all platforms.
• Cross-Functional Collaboration: Work closely with marketing, product development, and other departments to ensure cohesive and integrated brand messaging.

Requirements

• Proven experience as a Creative Director or in a similar creative leadership role.
• Bachelor's degree in graphic design, Fine Arts, Design and Visual Communication, or other related field.
• Proficiency in design principles, typography, layout and other visual elements necessary to create compelling designs.