What are the responsibilities and job description for the Market Manager position at REV Cannabis?
REV Cannabis is seeking a dynamic and results-driven Market Manager to operate at the intersection of sales and marketing, playing a critical role in driving market-level success. This position is responsible for executing sales strategies, implementing marketing initiatives, and ensuring a seamless collaboration between the sales and marketing teams. The Market Manager will oversee retail store performance, build strong relationships with store teams, and report key performance indicators (KPIs) and store metrics weekly to the Director of Sales and Marketing.
Key Responsibilities: Sales Management:
- Act as the primary liaison between the corporate sales team and retail stores within the assigned market.
- Develop and execute localized sales strategies to meet revenue and growth objectives.
- Identify opportunities to increase sales through promotions, upselling, cross-selling, and in-store activations.
- Collaborate with retail teams to improve product knowledge and sales techniques, providing training and coaching as needed.
Store-Wide Management:
- Ensure store-wide compliance with all applicable cannabis regulations and company policies.
- Oversee inventory purchasing and management to maintain optimal stock levels.
- Plan and execute field-marketing activities to drive traffic and engagement.
- Conduct regular store audits to ensure operational excellence and adherence to standards.
- Manage scheduling to ensure adequate staffing levels and efficient operations.
- Address all facilities-related concerns, coordinating with internal and external teams as needed.
Team Development and Leadership:
- Help train and develop store teams to achieve high levels of performance and customer satisfaction.
- Serve as the first point of contact for General Managers (GMs) in the chain-of-command.
- Directly supervise all GMs, who will report to the Market Manager, with further reporting to the Director of Sales and Marketing.
- Handle hiring, coaching, and terminations of employees as necessary.
- Provide leadership and guidance to ensure teams are aligned with company values and goals.
System and Process Management:
- Assist in setting up new systems and ensuring their seamless integration into store operations.
- Manage user access by adding new employees to systems during the onboarding process and removing users during offboarding.
Store Performance Metrics and Reporting:
- Track and analyze store performance, including sales, customer engagement, and product sell-through rates.
- Develop weekly reports summarizing key KPIs and store metrics, such as:
- Sales performance (daily/weekly/monthly trends).
- Inventory levels and product sell-through.
- Customer traffic and average transaction value.
- Marketing campaign effectiveness (e.g., event attendance, promotional ROI).
- Present actionable insights and recommendations to the Director of Sales and Marketing.
Relationship Building:
- Build strong, collaborative relationships with retail store managers and staff to foster a positive, high-performing environment.
- Serve as a brand ambassador for REV Cannabis, ensuring alignment with company values and goals at all retail locations.
Qualifications:
- Must live in the state of Mississippi or be willing to relocate to Mississippi prior to working.
- Must be willing to obtain a Mississippi Cannabis Work Permit prior to beginning work.
- Bachelor’s degree in Business, Marketing, or a related field; equivalent work experience considered.
- 3-5 years of proven cannabis experience in managerial roles.
- Deep knowledge of the cannabis industry, including regulations, market trends, and consumer behavior.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Excellent communication and interpersonal skills, with the ability to influence and motivate diverse teams.
- Proven ability to manage multiple projects and priorities in a fast-paced environment.
- Proficiency in Microsoft Office Suite and familiarity with CRM or sales tracking tools.
Key Competencies:
- Strategic Thinking: Ability to align local sales and marketing strategies with overall company goals.
- Results-Driven: Demonstrated success in achieving and exceeding sales targets.
- Leadership: Skilled at coaching and developing teams to reach their full potential.
- Collaboration: Effective in fostering teamwork and cross-functional communication.
- Adaptability: Thrives in a rapidly evolving industry and market landscape.
Working Conditions:
- Travel to retail locations within the assigned market is required (up to 75% travel).
- Flexible schedule to support events, promotions, and retail operations, including some evenings and weekends.
- Ability to work in a hybrid environment, with time spent both in-office and in the field.
Compensation:
- Competitive salary and bonus structure based on market performance.
- Benefits package including health, dental, and vision insurance.
- Opportunities for professional growth and advancement within REV Cannabis.
About REV Cannabis: REV Cannabis is a leading cannabis brand dedicated to delivering exceptional products and experiences to our customers. We believe in innovation, collaboration, and empowering our team members to make a difference. Join us in shaping the future of cannabis retail!
Job Type: Full-time
Pay: From $70,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
- Night shift
- Weekends as needed
Work Location: On the road
Salary : $70,000