Regional Vice President

Position Purpose 

The Regional Vice President is responsible for driving sales performance, operational excellence, and market growth within their assigned region. Rooted in servant leadership, this role champions the member experience, fosters community engagement, and collaborates closely with centralized operations and senior leadership. The Regional Vice President is a high-impact leader who drives organic growth by acquiring new relationships and deepening existing ones across all lines of business, with a particular emphasis on commercial banking and mortgage lending. This leader exemplifies REV DNA - balancing Emotional Intelligence, Passion, Ambition, Humility, and Integrity - to inspire teams, develop talent, and strengthen the credit union’s presence in the community.

Duties & Responsibilities 

Assumes responsibility for the growth and performance metrics of assigned branches: 

• Develop and implement branch-specific strategies to optimize sales, service, and operational excellence.
• Ensure branches are staffed appropriately, are well-trained, and are aligned with REV’s strategic goals and member experience standards.
• Oversee branch profitability, ensuring efficient operations while maximizing revenue opportunities.
• Drive a consultative sales culture, equipping teams to transition service interaction into sales opportunities that benefit members. 

 

Assumes responsibility for the leadership and people development within assigned branches: 

• Lead, coach, and develop Retail Branch Managers to drive performance, engagement, and leadership growth.
• Foster a culture of accountability, high performance, and continuous learning within each branch.
• Champion REV DNA to unlock the potential of team members within areas of management.
• Ensure effective cross training and development to grow bench strength and a leadership pipeline within branches to sustain long-term success.

Assumes responsibility for the member experience and operational excellence in assigned branches: 

• Ensure branches deliver superior service experiences aligned with REV’s brand and member expectations.
• Establish and monitor performance metrics related to service delivery, efficiency, and operational effectiveness.
• Support the execution of policies, procedures, and compliance standards to maintain risk management and operational integrity.

Assumes responsibility for the market presence and business development: 

• Develop and execute market strategies that drive membership growth and brand awareness within assigned region.
• Establish strong relationships with community organizations, businesses, and centers of influence to enhance REV’s visibility.
• Lead business development initiatives to generate new member relationships and deepen existing ones.
• Identify and pursue external business opportunities that align with REV’s growth objectives.

Assumes responsibility for financial and performance management: 

• Drive the performance of the branches within management to meet and exceed sales, lending, and membership growth goals.
• Analyze market trends, competitor activity, and member needs to identify business opportunities.
• Collaborate with leadership to develop and implement strategies that enhance financial performance while maintaining operational efficiency.

Assumes responsibilities for related duties as required or assigned.

Skills/Abilities:  

Education/Certification & EXPERIENCE:

• Bachelor’s Degree in business, finance, or a related field.

Skills/ABILITIES:

• Proven ability to drive organic growth through community engagement, business development, and strategic sales leadership.
• Strong background in commercial banking and mortgage lending, with expertise in cross-functional collaboration.
• Deep understanding of member experience trends, digital banking, and relationship-based financial services.
• Exceptional leadership, communication, and coaching skills, with a track record of developing high-performing teams.
• Excellent written and oral communication skills.
• Excellent relationship building skills with the ability to find common ground, build consensus and strengthen the collaboration among diverse stakeholders.
• Proven ability to negotiate effectively with key employees, leaders, and vendors.
• Proven ability to successfully navigate in a fast-paced, outcomes-driven, and entrepreneurial environment.
• Proven strategic thinking with the ability to anticipate and respond to challenges.
• Highly skilled at identifying trends and development that could result in strategic opportunities.
• Proven strong analytical and quantitative skills, the ability to conduct financial and business analyses.
• Proven ability to solve advance problems and deal with a variety of options in complex situations.

 

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