RV Marketing Manager

Fleetwood is one of the oldest and most popular RVs on the road and in the RV industry. We have manufactured Class A RVs for over 65 years which is more than double most of our competition. Now manufacturing RVs under the Fleetwood, American Coach, and Holiday Rambler brands, we spent a lot of time figuring out how to make the best motorhome possible–and it all starts with construction innovation. From a perfect combination of power & reliability to hand-selecting your RV interior, we know how to make your RV Home a home.

Fleetwood is part of the larger REV Group (NYSE: REVG), a leading manufacturer of specialty vehicles for the fire & emergency and recreation markets. REV Group’s extensive vehicle line-up includes models such as ambulances, fire trucks, terminal trucks, RV’s and much more. Our 6,500 employees continuously demonstrate their commitment to building innovative and reliable vehicles that our customers can depend on whether for a family trip across the U.S. or when responding to an emergency. Rev Group is a veteran friendly employer and hires over 200 veterans and or those transferring out of the military each year.

The RV Marketing Manager is responsible for advertising, promoting, and building brand awareness. This role develops and implements marketing strategies, conducts product analytics, creates messaging, and executes campaigns to drive sales. The position also gathers customer feedback to support continuous improvement.

ESSENTIAL FUNCTIONS:

• Collaborate with VP/GM, Product Sales Managers, and REV CMO to define and align product brand strategies.
• Develop and execute annual marketing plans targeting existing customers, new buyers, and dealers.
• Work cross-functionally with sales, engineering, and interior design teams to launch new models and product innovations.
• Create marketing materials and plans for new products in collaboration with product teams.
• Support Product Sales Managers in implementing marketing initiatives and sales promotions.
• Manage industry shows, including display strategy and participation.
• Develop and track budgets, campaign expenditures, ROI, and profit-loss projections.
• Partner with leadership to create strategic initiatives driving financial goals.
• Oversee production of literature, marketing materials, and ensure alignment with brand messaging.
• Provide creative direction for brand websites, ensuring accuracy and functionality.
• Develop training materials with Sales Training Manager and Product Sales Managers.
• Organize company conferences, trade shows, and major events.
• Produce content for online presence, editorial designs, and publications.
• Design and execute consumer and trade marketing programs, tracking performance and providing analysis.
• Manage dealer marketing programs to promote and sell products.
• Coordinate with PR and social media teams to enhance brand visibility.
• Develop fresh marketing concepts, including ads, brochures, and professional product photography.
• Maintain consistent brand voice and consumer focus across channels.
• Conduct market research, assess trends, and monitor competitors.
• Build partnerships with external stakeholders, media, and clients.

IDEAL CANDIDATE QUALIFICATIONS:

• Proficient in project and stakeholder management.
• Entrepreneurial mindset for spotting branding opportunities.
• Strong Microsoft Office and project tool skills.
• Proven leadership of cross-functional teams.
• Excellent communication, organization, and interpersonal skills.
• Experience leveraging social media for marketing.
• Analytical and creative thinking with decision-making ability.
• Knowledge of online marketing techniques and tools.

REQUIRED EDUCATION & EXPERIENCE:

• Bachelor’s degree in marketing, business administration, communications, or related field (master’s preferred).
• Minimum 5-7 years of marketing experience (3 years in management), preferably in RV or related industries.
• Proficiency in web analytics tools (e.g., Google Analytics, Google AdWords)