What are the responsibilities and job description for the Product Marketing Manager eStores position at Revalize?
We are seeking an energetic and driven Product Marketing Manager to join our team in a remote position based in the United States.
As the Product Marketing Manager for Revalize eStores you will be responsible for driving the marketing strategy positioning and promotion of the products sold on the online store ensuring the online stores offerings are presented in a compelling customercentric way. You will focus on driving traffic increasing conversions and enhancing the customer experience on the estore to drive new business growth and seamless retention for relevant Revalize products.
Responsibilities :
Market Research and Analysis
Conduct market research to understand customer needs trends and competitor activity.
Analyze data from the estore customer feedback and industry trends to identify opportunities for growth.
Understand the target audiences behaviors preferences and pain points to tailor marketing efforts.
Product Positioning and Messaging
Work closely with product teams to create clear consistent and engaging content that communicates the benefits and differentiators of products and resonates with the target audience.
GotoMarket Strategy
Plan and execute product launches for new features or offerings in the estore
Work with key marketing functions to develop integrated marketing campaigns including email marketing social media SEO PPC and content marketing plans.
Work crossfunctionally with product design and sales teams to ensure alignment on campaign timelines and messaging.
Ecommerce Optimization
Collaborate with the web development and design teams to ensure a seamless user experience in the estore.
Optimize product pages including images descriptions pricing and calltoaction buttons for conversions.
Leverage A / B testing to continuously improve the website and product listings for better performance.
Sales and Conversion Optimization
Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns.
Monitor sales data and identify areas for improvement in the marketing funnel.
Leverage customer reviews ratings and testimonials to enhance product credibility and trust.
Performance Reporting
Track and report on the success of product marketing initiatives providing insights into whats working and areas for improvement.
Budget Management
Develop and manage the product marketing budget for the estore ensuring resources are allocated effectively to maximize ROI.
Qualifications : Qualifications :
3 years of experience in product marketing digital marketing or ecommerce preferably with SaaS solutions
Experience executing gotomarket strategies product launches and marketing campaigns to drive product awareness and adoption
Strong communication skills with ability to define product value propositions differentiators and key messaging to target audiences.
Ability to conduct relevant market research competitor analysis and customer segmentation to inform product positioning and strategies.
Understanding of the online buying journey and how best to drive demand and conversion
Ability to execute at scale and at pace in a complex fastmoving business
Demonstrated ability to work effectively in a remote environment
Additional Information :
All your information will be kept confidential according to EEO guidelines. Qualified applicants will be asked to complete a 30minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.
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