What are the responsibilities and job description for the Paid Performance Manager position at revel?
About Revel
Revel's mission is to accelerate EV adoption in cities by providing the infrastructure and services that make it easy to go electric. Revel operates the nation's first all-electric rideshare service, which delivers thousands of rides across New York City every day. Revel is also the leading public fast charging provider in New York, with stations in Manhattan, Brooklyn and Queens, and more on the way. Founded in Brooklyn in 2018, Revel first began as a shared electric moped platform and has since grown to be a top partner for big cities pursuing an electric vehicle future — first in New York, with other markets to come soon.
Our Operating Principles
Revel’s Operating Principles represent who we are, how we act, and what we believe. They define our culture.
Empathy. We seek to understand the experiences and perspectives of each other, our customers and the communities where we operate.
Ownership. We are excited by big challenges and care deeply about our work. We empower and rely on each other and hold ourselves to a high standard.
Humility. We take our work seriously but not ourselves. We’re approachable, curious, and know we have a lot to learn.
Adaptability. We expect change and quickly adjust our approach to reflect new information. We know success requires seeing opportunity in obstacles and relentlessly improving.
Simplicity. We clarify and prioritize what can be done now. We strive to keep things no more complicated than absolutely required.
Revel is seeking a Contract Paid Performance Manager to join our marketing team. You’ll partner closely with our Director of Marketing, Growth Data Analyst, Marketing Designer, Social Media Manager, and other key company stakeholders to effectively manage our paid social channels in support of driver & rider growth.
This role is perfect for you if you have a growth focused mindset & are looking to get your hands in the weeds to unlock new optimizations, improvements & opportunities! Our goals are twofold: 1) qualified driver applications & 2) first rides via user acquisition. Success for this role is the ability to improve our CAC while increasing volume for each side of the business. This is a part-time contract opportunity for approximately 10 - 20 hours a week with the possibility of moving to full-time if business needs permit.
Responsibilities
- Lead all paid digital executional efforts across our consumer & driver focused channels executionally focusing primarily on google search & meta
- Efficiently & effectively manage daily pacing while being mindful of key metrics such as CAC, LTV, ROI, etc
- Provide recommendations on ways to improve current performance, including creative improvements, lead gen optimizations, budget recommendations, new channel opportunities, testing opportunities, & new ad formats.
- Partner with the data team to ensure we have full visibility on performance funnels.
- Ensure proper tracking & attribution is set up across app & web based efforts to measure effectiveness, including UTMs, pixel data & conversion tracking.
- Working independently, keeping project timelines on track and showing process to broader marketing team.
Qualifications
- 4 years experience with managing end to end paid digital channels (Google, Meta recruitment marketing etc)
- Experience with lead gen applications (nice to have if employment oriented) & lower funnel conversion events on both web & app.
- Experience with high growth accounts in a fast paced agency or startup environment
- Experience working with data tools & measurement partners
Base compensation ranges from $46-$69/hr, based on experience level.
Salary : $46 - $69
