What are the responsibilities and job description for the VP, Digital Media Strategy position at rEvolution?
rEvolution is a leading global sports marketing agency. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design, experiential marketing, hospitality, public relations, social media and data & insights.
At rEvolution, we pride ourselves on delivering award-winning business-building marketing, strategic consulting and media programs for our brand clients that are widely recognized throughout the global sports industry.
rEvolution is seeking a VP, Digital Media Strategy to join our growing sports marketing agency. In this role, reporting to the Chief Client Officer, you will provide direction, management and leadership to our media department with a focus on digital activation. You will lead strategic and tactical planning while ensuring that activation teams are sticking to approved strategy and making adjustments per client direction. You will also be responsible for day-to-day client management and collaboration amongst internal segment and external client teams.
You Will :
Drive omnichannel media activations across search, display, social, programmatic, CTV, video and emerging channels.Leverage advanced testing and measurement techniques to track, analyze and optimize performance.Carefully watch marketplace dynamics and evaluate current offerings and capabilities; Work with senior leadership to identify and close gaps as necessary.Provide strategic thought leadership and a strong POV on how digital media fits within a connected marketing world through strong partnerships with rEvolution's Analytics & Insights, Account Management, Strategy, and Creative departments.Celebrate creative and innovative ideas, from high-level strategic thinking down to the tactical level.Guide clients and internal teams in the planning and execution of masterful digital executions, acting as a trusted resource for clients and agency team members.Oversee the media buying process, including the selection and negotiation of media channels, placements and ad formats to maximize reach and impact.Maintain financial oversight of program budgets, including staffing and resource requirements.Lead the day-to-day client interaction and build, maintain, and grow client relationships and client business.Build and mentor a team of high-performing media professionals, fostering a culture of innovation.Strong presentation skills and client facing acumen as part of pitch team / account teamKeen knowledge and ability to determine target demographic and make data-driven decisions to influence brand client growthYou Have :
12 years of experience guiding, planning and leading media strategy; ideally in an agency setting.Bachelor's degree in Marketing, Advertising, Business, or a related field6 years of management experienceDeep knowledge of digital media channels, including but not limited to social, search, display, programmatic, CTV, Video and other emerging channels.A strong understanding of analytics to inform and validate planning and strategy.History of identifying media opportunities, presenting them to clients, and executing.Experience monitoring and recommending improvements to the entire media planning process.This hybrid role is based in our fabulous Chicago office, but has a global reach
The anticipated annual salary range for this position is $150-170K, and includes an annual bonus potential of 17.5%.
Compensation packages are based on unique factors for each specific candidate including skillset, depth of experience, business needs, parity with other team members, and applicable certifications, among other job-related considerations. rEvolution offers a robust benefits package, highlighted below. For more information, visit our career page.
Our Benefits Include :
Medical (BCBS) / Dental (Lincoln) / Vision insurance (VSP)401k w / Company MatchFlexible time off policyPaid Maternity and Paternity Leave coverage
WE ARE rEvolution
We are a unique collective of marketing experts, built to move the needle for brands looking to leverage sport to achieve their business goals. We know how to convey brand stories authentically in all arenas across three pillars, strategy, activation, and measurement, to deliver best-in-class ideas, execution and evaluation.
Our competitive advantage starts with a sustainable business strategy coupled with a passion to succeed as a team of talented people through our culture, values, principles, and an unwavering attention to detail.
rEvolution is committed to embracing and supporting diversity, inclusivity, and equal opportunity. By continuing to build an inclusive global agency that represents a variety of backgrounds, perspectives and skills, the greater our collective work will be.
Salary : $150,000 - $170,000
