What are the responsibilities and job description for the Marketing Activation Manager position at Reyes Coca-Cola Bottling?
Responsibilities
Join the leading beverage provider, Reyes Coca-Cola Bottling!
Pay Transparency Statement:
The compensation philosophy reflects the Company’s reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs. This role may also be eligible to participate in a discretionary incentive program, subject to the rule governing the program.
Position Summary
The Marketing Activation Manger leads strategic marketplace activation of the company’s brands across prioritized consumer destinations throughout a designated region/geography (West or Midwest), including key boost zones and venues. This position focuses on collaborating to execute local activation that impacts per-capita and share growth, maximizing the company’s full marketplace potential. The Marketing Activation Manager executes marketing strategies at the local level, in alignment with the broader business strategy and performance targets.
Position Responsibilities May Include, But Not Limited To
Required Skills and Experience:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Due to the nature of our business in regard to such things as delivery schedules, order inputs, selection, and Department of Transportation Hours of Service, overtime, attendance and punctuality are essential job functions. Should an individual in this classification not be able to adhere to this requirement due to a disability, they should contact their Human Resources department to see what, if any, reasonable accommodation may be made.
Join the leading beverage provider, Reyes Coca-Cola Bottling!
- Shift: Full Time
- Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement
Pay Transparency Statement:
The compensation philosophy reflects the Company’s reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs. This role may also be eligible to participate in a discretionary incentive program, subject to the rule governing the program.
Position Summary
The Marketing Activation Manger leads strategic marketplace activation of the company’s brands across prioritized consumer destinations throughout a designated region/geography (West or Midwest), including key boost zones and venues. This position focuses on collaborating to execute local activation that impacts per-capita and share growth, maximizing the company’s full marketplace potential. The Marketing Activation Manager executes marketing strategies at the local level, in alignment with the broader business strategy and performance targets.
Position Responsibilities May Include, But Not Limited To
- Utilize knowledge of partnership marketing principles and proven execution track-records to establish best-in-class processes
- Execute strategic pillar event and market activation roadmap
- Identify key initiatives that support commercial channel, brand and shopper plans and further reach and engage consumers in designated region/geography (West or Midwest)
- Collaborate with cross-functional teams and external brand partners to execute, in alignment with targeted objectives
- Implement programs and initiatives that are grounded in deep consumer, product and marketplace understanding in order to help build consumer demand and market share in responsible region/geography
- Collaborate with cross-functional teams to gather insights for brand activation and go to market strategy implementation of beverage products
- Build strong commercial strategy plans
- Create and facilitate presentations for a variety of audiences
- Other projects or duties as assigned
Required Skills and Experience:
- Bachelor’s degree in Business, Marketing, or Marketing related field and 6 plus years of experience in sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry or HS Diploma/GED and 9 plus years of experience sales/account management, commercial strategy, or marketing, in the consumer goods or beverage industry
- Experience building and monitoring execution action plans
- Experience managing multiple local activation programs
- Experience calling on customers i.e., Retail, Food Service/On Premise
- Knowledge of brand strategy, i.e., brand acumen, positioning and occasions, etc., and application across channels, including local marketing
- Results oriented
- Execution bias for action
- Strong verbal, written and presentations skills with all levels of an organization
- Strong relationship building skills with all levels of an organization
- Strong conflict resolution skills
- Organization and planning skills
- Detail oriented mindset
- Travel up to 30%
- This position must pass a post-offer background and drug test
- Master’s degree
- Brand and channel management experience
- Shopper insights, category management or shopper marketing experience
- Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Due to the nature of our business in regard to such things as delivery schedules, order inputs, selection, and Department of Transportation Hours of Service, overtime, attendance and punctuality are essential job functions. Should an individual in this classification not be able to adhere to this requirement due to a disability, they should contact their Human Resources department to see what, if any, reasonable accommodation may be made.
