B2B Marketing Writer

Description

Remote or In Office: El dorado Hills, CA

Are you a B2B marketing writer looking to make a meaningful impact on a growing team?  

At RFgen Software, we’re seeking a skilled storyteller with a strategic mindset and a knack for creating compelling, results-driven B2B content. If you're ready to combine your creativity and expertise to help shape our brand’s voice and drive business growth, we want to hear from you! 

Here’s a look at what you’ll do:  

1. Content Creation, Management, Brand Building  

• Assist in developing and executing a content marketing strategy aligned with RFgen’s brand voice, industry position, and target audience interests.  
• Create compelling, actionable content—such as blog posts, case studies, e-books, white papers, video scripts, and advertising copy—that engages users at every stage of the funnel (awareness, consideration, and decision) to drive qualified leads. 
• Manage content calendars and coordinate with cross-functional teams (e.g., product, sales, and customer success) to ensure timely content production and distribution.  
• Collaborate with subject matter experts to recommend, create, and deploy audience-centric content across the buyer journey. Ideate and pitch new content ideas to the marketing team across channels and verticals.  
• Perform industry and competitor research to create content that addresses pain points, stands out in the industry, and highlights RFgen’s unique value.  
• Measure content performance across channels, using data insights to refine content strategy and boost engagement, reach, and lead generation.  

2. Inbound Funnel Development  

• Create high-quality, SEO-optimized content to increase organic traffic, incorporating keyword research, filling content gaps, and applying on-page SEO best practices.  
• Develop and optimize lead-generation content that engages users at every stage of the funnel (awareness, consideration, and decision) to drive qualified leads.  
• Collaborate on landing page and email marketing strategies to align content with user journeys, building and refining paths that increase conversions.  
• Create compelling content for strategic email nurture campaigns and targeted drip series, crafting messaging that builds relationships, engages leads, and guides them toward becoming sales-ready prospects.  

3. Outbound Marketing  

• Develop ad copy for paid social and digital ad campaigns, focusing on ROI-driven content that increases brand visibility and drives quality traffic to RFgen’s site.  
• Craft compelling copy for tradeshow materials, including banners, brochures, and booth displays, to captivate attendees, communicate our value, and drive engagement on the show floor.  
• Create and leverage partnerships with industry influencers and thought leaders to expand reach and credibility within key markets.  
• Analyze and report on outbound campaign success, using insights to continuously improve messaging, targeting, and channel focus.  

Requirements

• 5 years' experience in B2B writing content creation   
• Bachelor's degree in Marketing, Communications, or Journalism.   
• Strong understanding of SEO principles and best practices.   
• CMS Experience in Word press and Sharepoint  
• Proven ability to collaborate cross functionally and work effectively with different teams.  
• Portfolio showcasing blog posts, customer case studies, e-books/white papers, video scripts, advertising copy, etc.   
• Proficiency in MS Office products including Excel, Word, Outlook, and PowerPoint.  
• Preferred:  Knowledge or understanding creating Supply Chain Content 

Compensation & Benefits: 

RFgen offers a competitive compensation and benefits package designed to address the diverse needs of our employees and their families, such as: 

• Competitive Salaries 
• Annual Discretionary Bonus 
• Medical  
• Dental and Vision Coverage 
• 401(k) and Profit-Sharing 
• Paid Holidays 
• Generous Paid Time Off (PTO) Plans 
• Friday Lunches and Holiday Parties 

Salary Expectations: $70,000 –80,000/ year 

About RFgen Software 

RFgen digital transformation strategies help to reduce waste from paper, packaging, energy, scrap, and risk to human safety. Our solutions are integral to green and front-line sustainability initiatives for enterprise customers operating in the supply chain. Since 1983, we have provided exceptional customer experiences through our extraordinary people. Our highly diverse team is comprised of proven experts with extensive expertise in digital supply chain automation, ERP environments, and mobile app development. No other company can match our level of experience, expertise, and long-term reliability. 

At RFgen, we put our people first—really. Even if that means putting profits second. Our high standard for ethical, sustainable practices drives everything we do and extends from our team members to our customers to our partners. We believe that exceptional people create exceptional customer experiences. So, we invest in a culture of learning and growth to ensure each team member reaches their full potential. When you join the RFgen family, expect to feel supported, challenged, and fulfilled. 

Salary : $70,000 - $80,000