What are the responsibilities and job description for the RFgen Software is hiring: B2B Marketing Writer in California position at RFgen Software?
Description
Onsite Position : El dorado Hills, CA
Are you a B2B marketing writer looking to make a meaningful impact on a growing team?
At RFgen Software, we’re seeking a skilled storyteller with a strategic mindset and a knack for creating compelling, results-driven B2B content. If you're ready to combine your creativity and expertise to help shape our brand’s voice and drive business growth, we want to hear from you!
Here’s a look at what you’ll do :
1. Content Creation, Management, Brand Building
- Assist in developing and executing a content marketing strategy aligned with RFgen’s brand voice, industry position, and target audience interests.
- Create compelling, actionable content —such as blog posts, case studies, e-books, white papers, video scripts, and advertising copy—that engages users at every stage of the funnel (awareness, consideration, and decision) to drive qualified leads.
- Manage content calendars and coordinate with cross-functional teams (e.g., product, sales, and customer success) to ensure timely content production and distribution.
- Collaborate with subject matter experts to recommend, create, and deploy audience-centric content across the buyer journey. Ideate and pitch new content ideas to the marketing team across channels and verticals.
- Perform industry and competitor research to create content that addresses pain points, stands out in the industry, and highlights RFgen’s unique value.
- Measure content performance across channels, using data insights to refine content strategy and boost engagement, reach, and lead generation.
2. Inbound Funnel Development
3. Outbound Marketing
Requirements
Compensation & Benefits :
Salary Expectations : $70,000 –80,000 / year
About RFgen Software
RFgen digital transformation strategies help to reduce waste from paper, packaging, energy, scrap, and risk to human safety. Our solutions are integral to green and front-line sustainability initiatives for enterprise customers operating in the supply chain. Since 1983, we have provided exceptional customer experiences through our extraordinary people. Our highly diverse team is comprised of proven experts with extensive expertise in digital supply chain automation, ERP environments, and mobile app development. No other company can match our level of experience, expertise, and long-term reliability.
At RFgen, we put our people first—really. Even if that means putting profits second. Our high standard for ethical, sustainable practices drives everything we do and extends from our team members to our customers to our partners. We believe that exceptional people create exceptional customer experiences. So, we invest in a culture of learning and growth to ensure each team member reaches their full potential. When you join the RFgen family, expect to feel supported, challenged, and fulfilled.
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Salary : $70,000 - $80,000
