What are the responsibilities and job description for the Copywriter Freelancers- As Needed position at RG Barry Brands?
Summary
As a Copywriter, your input will be key in shaping campaigns, creating website and landing page copy, designing calls to action, and bringing our narratives to life.
Responsibilities:
- Create and edit website copy, ad copy, landing page copy, and copy for a variety of digital and print marketing assets related to client goals and best practices
- Assign peer reviewers and sub-editors as needed
- Review for SEO best practices and keyword use to support SEO strategy
- Develop, learn, and manage internal and client style and voice
- Collaborate with other copy and messaging team members for a range of purposes
- Craft website and landing page copy
- Develop social media copy for organic posts and paid advertisements
- Research relevant topics and generate original ideas for content marketing blogs
- Incorporate keywords into blogs designed to support and SEO strategy
- Write newsletter, promotional, and drip campaign email copy
- Script videos
- Generate long form copy for case studies and white papers
- Work collaboratively with creative teams to synthesize copy and design efforts
- Update existing marketing collateral
- Produce internal outlines and external presentations as needed
- Gather and leverage testimonials
- Contribute ideas during internal brainstorms
Qualifications:
- Bachelor’s Degree (preferably in English, Marketing, Communications, or a related field) or equivalent years of experience
- Ability to break down complex strategies into small, manageable tasks
- Capacity to complete tasks quickly and accurately while handling interruptions
- Proven capability to work individually and as part of a team
- Demonstrated propensity to receive feedback and incorporate it appropriately
- A genuine love for writing and storytelling
- Strong communication skills
- Demonstrated ability to learn new concepts and technology quickly
- Familiarity with digital marketing preferred
RG Barry is an Equal Employment Opportunity (“EEO”) Employer. It has been, and will continue to be, a company policy to not allow discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, veteran or military status, disability, or any other characteristic prohibited by federal, state and/or local laws.
