What are the responsibilities and job description for the Paid Channel Marketing Intern position at RG Barry Brands?
Basic Function:
We are seeking a motivated and detail-oriented Marketing Intern to join our dynamic marketing team. This internship offers a unique opportunity to gain hands-on experience in managing and optimizing paid marketing channels, including Paid Search advertising, paid social media advertising and Affiliate marketing.
Specific Responsibilities:
· Assist in the creation, execution, and analysis of paid marketing campaigns across various channels including but not limited to Affiliate marketing, Search Marketing & Paid Social Marketing campaigns
· Support the development and implementation of strategies to optimize campaign performance and achieve marketing goals.
· Collaborate with the marketing & creative teams to create compelling ad copy and visuals that align with brand guidelines.
· Assist in Monitoring and reporting on the performance of paid marketing campaigns, providing insights and recommendations for improvement.
· Conduct market research to identify trends and opportunities for paid marketing initiatives.
· Participate in brainstorming sessions and contribute creative ideas for marketing campaigns.
· Stay up-to-date with industry trends and best practices in paid marketing.
Intern Qualifications:
· Currently pursuing a degree in Marketing, Business, Communications, or a related field.
· Strong understanding of marketing principles and willingness to learn paid marketing channels including but not limited to Paid Search, Paid Social & Affiliate marketing channels.
· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
· Excellent attention to detail and ability to work on multiple projects simultaneously.
· Strong communication and teamwork skills.
· Basic knowledge of paid marketing platforms (e.g., Google Ads, Facebook Ads) is a plus.
· A passion for marketing and a desire to learn and grow in the field.