Manager, Performance Marketing

About Rhapsody:

Healthcare is innovating and you can be a part of it. Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this – to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information to move seamlessly from one system to another. Whether building an application or using one, every part of the health ecosystem needs Rhapsody as a foundation.

Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as a central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.

What we have to offer you:

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)

• 401k with a generous company match

• Unlimited PTO, sick time & volunteer days

• An innovative, inclusive, and fun work environment

• Continuous learning and development opportunities

Position Summary:

We are seeking a Performance Marketing Manager to lead and optimize Rhapsody's digital and paid media efforts. Reporting to the Director of Demand Generation, you will play a critical role in driving awareness, engagement, and pipeline growth through strategic, high-impact campaigns.

The ideal candidate is a strategic, results-driven marketer who thrives on analyzing data, optimizing performance, and seeing the tangible impact of their work. As part of a collaborative and fast-paced team, you’ll have the opportunity to shape Rhapsody’s digital strategy and make a significant contribution to our growth.

Key Responsibilities:

• Develop and execute paid media campaigns across channels, including LinkedIn, Google Ads, display, content syndication, ABM platforms, and more.
• Partner with the Director of Demand Generation to align campaigns with business goals and sales priorities, ensuring seamless integration with broader marketing strategies.
• Own campaign performance metrics, including CAC, ROAS, CPL, and pipeline contribution, and provide actionable recommendations for continuous optimization.
• Manage and scale organic marketing efforts, including social media and email campaigns, to maximize engagement and impact.
• Collaborate with cross-functional teams, including marketing operations, product marketing, and sales, to ensure campaign effectiveness and alignment.
• Leverage data-driven insights to refine targeting, messaging, and channel strategies, enhancing audience engagement and ROI.
• Stay current on digital marketing trends, tools, and industry best practices, especially within the healthcare technology sector.

Qualifications:

• 5 years of experience in performance marketing or digital marketing roles, ideally in B2B or healthcare technology.
• Proven success managing and optimizing paid media channels and achieving measurable business outcomes.
• Deep understanding of marketing performance metrics and the ability to translate data into actionable strategies.
• Proficiency with digital marketing platforms such as Google Ads, LinkedIn Ads, Demandbase, and analytics tools like Google Analytics and Tableau.
• Exceptional project management skills, with the ability to juggle multiple campaigns in a fast-paced environment.
• Strong collaboration and communication skills, with a passion for working with cross-functional teams.
• A self-starter who thrives in a high-growth, results-driven organization and is motivated by seeing the impact of their work.

Preferred Qualifications:

• Experience in healthcare technology marketing or a similar regulated industry.
• Familiarity with account-based marketing (ABM) strategies and platforms.
• Knowledge of SEO best practices to complement performance marketing efforts.
• Previous success scaling campaigns in a high-growth or startup environment.

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.