Senior Product Marketing Manager - Partnerships

About Us

Rho is on a mission to make finance frictionless for business. Our team and technology power high-performing companies with an end-to-end finance platform that seamlessly enables teams to safely conduct and manage company cash and spending across commercial-grade banking, corporate cards, A/P and more.

Senior Product Marketing Manager, Accountants

At Rho, accountants aren’t just partners, first and foremost, they’re our customers. As a Senior Product Marketing Manager focused on Accountants, you will play a critical role in shaping how Rho serves and grows within the accounting community. Your mission is to position Rho as the go-to financial platform for accountants and their clients, ensuring our product offerings align with their evolving needs and workflows.

This role requires a deep understanding of accountants’ challenges—from managing complex client books to optimizing cash flow and financial operations. You’ll craft compelling messaging, lead strategic GTM initiatives, and equip our sales teams with the tools to engage and convert accounting firms and finance teams effectively. Equally important, you’ll be a key partner to the Product team, ensuring that accountants' needs and pain points inform our roadmap and drive the development of high-impact features. This role is based out of our SoHo office 5 days a week.

Key Responsibilities

• Accountant-Centric Market Research – Lead research to understand the pain points, workflows, and needs of accountants, from solo practitioners to finance leaders at multi-client firms. Use insights to refine Rho’s positioning, messaging, and GTM strategy.
• Voice of the Accountant – Serve as the advocate for accountants across all GTM activities, ensuring their perspectives shape marketing campaigns, product messaging, and sales motions.
• Targeted Messaging & Positioning – Develop and refine Rho’s messaging to resonate with accountants, focusing on how Rho simplifies financial operations, improves efficiency, and enhances client service.
• Content & Thought Leadership – Partner with Content and Demand Gen teams to create high-value resources tailored for accountants, such as playbooks, webinars, industry reports, case studies, and product demos.
• Product Launches & Adoption – Lead the go-to-market strategy for new features that benefit accountants, ensuring clear communication on product value and use cases.
• Product Team Collaboration & Roadmap Influence – Act as a key partner to the Product team, helping prioritize and shape the product roadmap based on accountants' needs, pain points, and feedback. Ensure that Rho continues to deliver solutions that drive real impact for accountants and their clients.
• Sales Enablement – Develop playbooks, training, and materials to help sales teams effectively engage and convert accounting firms and finance professionals.
  
  

Qualifications

• 6-10 years of product marketing experience in B2B SaaS or fintech, preferably with exposure to accounting, financial operations, or related industries. Bonus points for candidates with an accounting background (CPA or relevant experience) or who have worked at an accounting firm or accounting software provider.
• Strong understanding of the accountant and finance professional audience, including their challenges, workflows, and software preferences.
• Proven track record of developing successful go-to-market strategies that drive adoption and revenue.
• Exceptional writing and storytelling skills, with the ability to craft compelling content for a technical, finance-savvy audience.
• Strong partnership experience with Product teams, with the ability to translate customer insights into actionable roadmap priorities.
• Analytical mindset with experience leveraging data to refine messaging, campaigns, and product positioning.
• Experience working closely with Product, Sales, and Demand Gen teams to align marketing strategies with business goals.
• B2B sales enablement experience (selling to accountants or finance professionals is a plus).
• Highly preferred: Candidates with an accounting background (CPA or relevant experience), or those who have worked in accounting, financial services, or fintech industries.
• Highly motivated, results-driven, and comfortable working in fast-paced, ambiguous environments.
  
  

Our people are our most valuable asset. The salary range for this role is $140,000 - $155,000. Title and base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.