What are the responsibilities and job description for the Marketing Product Specialist position at Rhythmlink International?
Marketing Product Specialist Summary
Do you have a passion for crafting compelling marketing campaigns that drive real results? Rhythmlink is hiring a Marketing Product Specialist to join our small but mighty team. If you're a creative, data-driven marketer with experience in campaign execution, end-to-end product marketing and performance optimization, we want to hear from you!
Our ideal candidate has a blend of creative, analytical and project management skills to deliver successful campaigns from conception to completion.
In this role you would be responsible for creating, implementing, and managing the day-to-day tasks of marketing campaigns for Rhythmlink's full line of Neurodiagnostic products. You'll find every opportunity for growth, positioning Rhythmlink using a blend of digital and in-person communication channels such as advertising, tradeshows, webinars, and more, working with other team members to ensure campaign assets and deliverables, or owning logistics as needed.
You will work closely with the Marketing Manager and Strategist, as well as the Senior Product Marketing Manager, to define campaign goals, target audiences and messaging, ensuring timely delivery of marketing campaigns to support new product releases with an emphasis on lead generation, reporting on the success of each campaign and optimizing as you go.
If you're ready to bring your marketing expertise to a challenging and rewarding industry, we can't wait to meet you!
Please see below for a more traditional job description.
General Summary of the Position
The Marketing Product Specialist will play a pivotal role in supporting Rhythmlink's Sales and Marketing initiatives. This position will manage Rhythmlink's existing product portfolio and focuses on the creation, management, and optimization of innovative and strategic marketing campaigns with an emphasis on lead generation. The Marketing Campaign Specialist will collaborate closely with the Marketing Manager, Digital Marketing Coordinator, and the broader Sales and Marketing team.
Essential Functions
Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills, and other characteristics. This list of tasks is not a comprehensive listing of all functions and tasks performed by this position. It does not imply that this position performs all of the duties listed, nor does it necessarily list all possible duties that may be assigned.)
- Must be able to use typical office equipment including, but not limited to, telephone, fax machine, copier, and computer.
- May be required to lift items up to 25 pounds in weight
- Ability to sit at a desk for extended periods
- Ability to legally operate a vehicle and have reliable transportation
- Ability to travel domestically approximately 25% on weekdays and some weekends, and when needed
- Ability to complete all paperwork accurately and timely
- Must be able to set up and break down tradeshow displays
- Must be able to stand for extended periods of time at tradeshow events
Knowledge, Skills, and Abilities
Education, Training, and Experience
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Additional responsibilities and duties will be required depending on a variety of factors.
