General Summary of the Position
The Senior Product Marketing Manager will support the commercial efforts of Rhythmlink through product planning, delivery and marketing. They will develop a vision and roadmap for new and developing products based on input from internal stakeholders, customers, market research and their own industry insight. Working closely with Voice of Customer channels and other members of the Sales and Marketing team, this role will also provide leadership for the effective selling and marketing of the product, taking into account clinical applications and industry needs.
Essential Functions
Essential functions, as defined under the Americans with Disabilities Act, may include the following tasks, knowledge, skills, and other characteristics. This list of tasks is not a comprehensive listing of all functions and tasks performed by this position. It does not imply that this position performs all of the duties listed, nor does it necessarily list all possible duties that may be assigned.)
- Must be able to use typical office equipment including, but not limited to, telephone, fax machine, copier, and computer.
- May be required to lift items up to 15 pounds in weight
- Ability to sit at a desk for extended periods
- Ability to legally operate a vehicle and have reliable transportation
- Ability to travel domestically approximately 25%, and when needed
- Ability to complete all paperwork accurately and timely
Knowledge, Skills, and Abilities
Ability to drive action throughout the organization to support product release goals. Identifies best practices to address key business challenges and opportunities.Drives the creation of the strategic Marketing Business Plan, utilizing cross-functional team members, to include market analysis, investment prioritization, strategies, tactics and performance measurement.Own product profitability and commercial success - work with product development teams to understand key cost of goods and services and own the business case on each new development. Develop product forecast based on input from internal stakeholders, tracking business performance against objectives and formulating new approaches and strategies as needed. .Maintains a solid understanding of the market by aggregating market intelligence, competitive activity, trends or changes that will impact the business; recommends actions to maximize opportunities. Ability to quickly become an expert on the market.Implements "Voice of Customer (VOC)" throughout the Technology Development Process (TDP) / Product Development Process (PDP) to ensure resource optimization, customer requirements and market specifications are incorporated in every phase of the project.Proactively identifies and recommends product line extensions and improvements, opportunities for expansion.Collaborates with functional partners to support all aspects of the portfolio including : research, forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature and messaging, and ongoing promotion campaigns and activities. Special emphasis is placed on the sales promotion process for new product introductions.Represents marketing department at cross-functional Project Investment Board meetings to provide market insights and coordinate decision making on new product development across R&D, Finance, Operations, and Sales.Experience working with regulatory and / or quality teams to ensure timely release of product to market and appropriate claims substantiated early in the development process.Leadership experience to plan and carry out product launches with support from Marketing and external creative teams. Proven track record of success developing positioning and messaging to differentiate products in the market, selecting appropriate audiences and channels, and supporting the sales process as it relates to product education and product commercialization.Communicate unique proposition to sales team, training on product features as neededEducation, Training, and Experience
BS / BA in Business, Marketing or related field; MBA preferred7 years of increasing responsibility in healthcare marketing roles including upstream and downstream experienceProduct development and product launch experience, Class II & III medical devices preferred.Demonstrated ability to work across functions to prioritize and drive strategic objectives.Able to identify, analyze and solve problems with minimal direction and make decisions with confidence.Able to source and utilize data to make evidence-based recommendations for profitability and portfolio decisions.Able to collaborate with commercial and cross-functional leaders to achieve objectives.High degree of initiative and self-motivation with a strong sense of accountability.Project management skills to manage upstream and downstream requirements.Microsoft Office, SalesforceWilling to travel 25% including domestic and international travel-travel may be higher during onboarding.This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Additional responsibilities and duties will be required depending on a variety of factors.
