What are the responsibilities and job description for the Regional Marketing Director (Americas) position at Ria Money Transfer?
DescriptionRia Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ : EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience.
With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.ABOUT THIS ROLEThe Regional Marketing Director (AMERICAS) will be responsible for working with the Global Marketing team and the Americas Marketing team to drive, develop, and execute the marketing strategy for the Ria Brick and Mortar (retail) business in the Americas. Reporting to the VP of Americas Marketing, the Regional Marketing Director will define and execute against market-specific tactics to drive new customer acquisition and repeat customers for in-store traffic and revenue.
The ideal candidate will have a strong understanding of customer segmentation and demonstrated experience in managing global campaigns, heavily focused on in-store execution and awareness tactics. The candidate will be responsible for managing the KPIs and analytics surrounding the results, and will continuously work with the digital marketing team as well for omni-channel executions and measurement to lift the entire Americas business.ROLES & RESPONSIBILITIESDesign and implement the B&M marketing strategy driven by Global Marketing in all Ria send countries in the Americas regionLead the brick & mortar (retail) marketing teams in the region to identify cross-channel synergies for an omni-channel customer strategy, developing ethnic and other targeted marketing plans to reach Ria’s key corridors / segmentsManage the regional marketing budgets across the different store functions and countries, including forecasting and P&L managementOwn the results and analytics associated with the KPIs defined by the business; continuously evaluate the platforms, results, and test & learn to drive new customer acquisition and retention across the different store types.Work closely with the marketing global counterparts for cooperation, shared learnings, and messaging opportunities.Support Global Product team to market ongoing pricing initiatives and seasonal promotionsOptimize marketing investments by always tracking, recording / documenting, and reporting in a timely manner, the effectiveness of marketing plans, tactics, and / or special projects as they relate to objectives, KPIs, and / or ROIs setEnsure the continuous and smooth workflow in the Marketing team and in Ria by always being a vested, solution-oriented, and can-do team player who communicates relevant information, keeps, and shares organized records of his / her marketing initiatives in a timely mannerPOSITION REQUIREMENTS10 years experience in Marketing, Communications, Business Management and / or related fieldPrevious management experienceBilingual in English and SpanishStrong project management skills including organization, prioritization, problem-solving, and multitasking skillsPossess a self-starter approach, and a data-driven mindset, with strong initiative and sense of urgency that lends to minimum supervisionHighly motivated self-learner who proactively absorbs informationHas exceptional attention to detail with an eye for process and business improvement opportunitiesSolution-oriented team player with a positive attitudeHigh proficiency in oral and written communication and presentation skillsAbility to work collaboratively and independently on assigned projectsProven ability to work on multiple projects and deliver on key deadlinesPERKS & BENEFITSMedical, Dental & Vision Insurance401K Plan with MatchEmployee Stock Purchase PlanPaid Vacation / Sick LeaveHybrid Work ScheduleTuition AssistanceGrowth OpportunitiesCorporate gatherings, team bonding events, and much more!Ria Money Transfer offers a competitive salary and benefits package. The reasonable estimated pay for this role ranges from $140,000 to 150,000 USD .
Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience.
In addition, Ria Money Transfer offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation / Sick Leave and more.Ria Money Transfer is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.Check out our website to learn more about the company at : The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.
Salary : $140,000 - $150,000
