What are the responsibilities and job description for the Director of Digital Media Strategy position at Rice University?
About Rice :
Boasting a 300-acre tree-lined campus in Houston, Texas, Rice University is ranked among the nation’s top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio, and a residential college system, which supports students intellectually, emotionally and culturally through social events, intramural sports, student plays, lectures series, courses and student government. Developing close-knit, diverse college communities is a strong campus tradition, which is why Rice is highly ranked for best quality of life and best value among private universities.
Rice is also a wonderful place to work. Rice faculty, staff and students share values that are essential to our success as a healthy community. Those values guide our decisions and behaviors and shape Rice’s culture. They come through in the way we treat each other and the welcome we extend to our visitors. These values can be recalled simply by our name — RICE — Responsibility, Integrity, Community and Excellence.
Position Summary
The director of digital media strategy is a leadership role within Rice University’s Public Affairs office, marketing team. Responsible for driving the institution’s digital media efforts, this leader will manage the social media team, and directly manage paid digital marketing campaigns, including the optimization of YouTube content. Reporting to the associate vice president of marketing, this role will be a part of a team of marketing leads collaborating with colleagues on the marketing, government relations and communications teams. Working closely with peers overseeing creative strategy and web and technology operations, ensuring alignment and integration across all digital marketing initiatives.
The director will bring digital savvy, leadership for paid and organic marketing content elevating the institution’s brand presence and reach, while fostering collaboration across teams to achieve institutional goals. Foster strong cross-departmental relationships to support strategic initiatives through digital channels.
Hybrid position : This position is offered as a hybrid role, combining both in-office and remote work to provide flexibility and support collaboration. Public Affairs professionals typically work 3-4 days in the office and 1-2 days remote, though weekly schedules are based on coverage needs. Per , work arrangements may be subject to change.
Hiring Range :
Salary is commensurate with experience and qualifications. This position is exempt and is not eligible for overtime pay, and your salary covers all hours you work in a week.
Minimum Requirements :
- Bachelor’s degree in marketing, communications or related field.
In lieu of the education requirement, additional related experience, above and beyond what is required, may be substituted on an equivalent year for year basis.
Skills
Preferences
Essential Functions :
The director works closely with peers overseeing creative strategy and web and technology operations, ensuring alignment and integration across all digital marketing initiatives ensuring external brand expressions are consistent and in-line with brand guidelines and best practices. Supports and works closely with the Associate Vice President of Marketing to develop and align digital strategies with overarching institutional priorities, including podcast content, advertorials, long form video and brand activations.
Social Media Strategy and Execution
Paid Digital Marketing Campaigns
YouTube Optimization
Rice Mission and Values :
Rice University is an Equal Opportunity Employer committed to diversity at all levels and considers for employment qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability, or protected veteran status.
