What are the responsibilities and job description for the Brand Communication Manager - New York position at Richemont?
At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.
A. Lange & Söhne is one of the world's most respected and successful brands in fine watchmaking. We aim to continue adding to our rich heritage with new, extraordinary timepieces that are very much in keeping with our reputation for state-of-the-art tradition. What we expect from our watches, we expect from ourselves : Never stand still.
Manager, Brand Communications
A Lange & Söhne | New York
Reports to : Marketing & Communications Director
Role Overview
The Manager, Brand Communications is the curator of our brand positioning in the Americas. They work across regions to design and implement media strategies that meet or exceed company marketing objectives, and they lead content creation across all national and regional media channels targeted by the Americas marketing team. The candidate will be responsible for developing and implementing a brand communication strategy to grow visibility, desirability and client activation in the market.
This position requires a passionate marketing & communications talent with a broad skill set in order to assist in the definition and implementation of the brand's vision, strategy and execution in the U.S. market.
Responsibilities
Leads the Americas media strategy for digital, social, print and OOH channelsBuilds local powerful communication campaigns for product launches, boutique openings and other market initiativesMaximizes brand presence and share of voice on various channels and among right audiencesPlans, validates, executes and measures media strategic plans and in collaboration with the Media agency to boost brand awareness and engage targeted audiencesCreates, briefs and implements media campaigns through our media agency that drive brand awareness and customer engagement for A. Lange & Söhne AmericasLeverages PR editorial and media relations to develop integrated marketing strategiesLeads production of content creation for the Americas, consistent with global campaigns, market strategies and HQ guidelinesBuilds strategic paid and owned social media campaigns and coordinates content across platformsEnsures the bridge with PR manager to increase communications value to media spend ratioClosely collaborates with relevant HQ teams to ensure global brand consistency as well as market advocacy on owned media channelsAssist external retail partners to maximize brand visibility at Point of Sales and in the partner's media planning of shared media budgetsCoordinates Americas regional content on company global website and ensures that external partner websites follow brand guidelinesQualifications
3-5 years of experience as a media manager, brand marketing manager, advertising account executive or similar; PR / copywriting experience a plusBachelor's degree required, master's degree a plusExpertise in managing marketing campaigns, media planning, multimedia production and / or omnichannel marketing activationsAbility to manage third party art direction and graphic design to execute creative within the parameters of the brand's global corporate identityTrack record in successfully activating social media channelsDemonstrated excellence in presentation writingTechnical requirementsExpert knowledge of PowerPoint / Keynote, Excel and WordIn-depth knowledge, understanding and experience with all social media platforms with a focus on InstagramExpertise in Adobe Creative Suite is a plusPersonal SkillsTeamwork - believes in the power of collaboration and recognizes that our collective strength far exceeds individual capabilitiesRespect - honors and values each team member for their unique contributions, perspectives, and experiencesAgility - in the face of change, adapts and thrivesExcellence - holds themself to the highest standards, pushing the boundaries of what's possibleThis is a full-time position in a hybrid office environmentUp to 25% travel
We Offer - United States
Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.
At Richemont, We Craft the Future!
Expected Salary Range :
115k - $125k
Salary will be determined based on relevant skills and experience.
Salary : $115,000 - $125,000
