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Graphic Communications Sales Executive

Ricoh USA, Inc.
Allentown, PA Full Time
POSTED ON 4/21/2025
AVAILABLE BEFORE 5/16/2025

Must reside in Pennsylvania

Graphic Communications Executive

Position Profile

The Graphic Communications Executive is directly responsible for selling continuous feed inkjet, workflow, and marketing solutions. This role involves selling to all graphic communications customers.

Job Duties and Responsibilities

  • Spearhead Ricoh's penetration and expansion in the key Graphic Communications Vertical through the development of a targeted customer strategy that includes customer segmentation, customer awareness activities, and establishing customer relationships.
  • Evangelize new inkjet technology.
  • Consult with business owners and senior executives on the advantages of new technology to gain new revenue and reduce costs.
  • Develop effective ROI for the above solutions.
  • Responsible for business development within the assigned territory; manage, protect, and develop the territory base by analyzing and developing solutions for new and existing customer business communication requirements.
  • Deliver, install, and support strategies, products, and equipment within the assigned territory.
  • Meet or exceed revenue targets and gross profit expectations, including ongoing page growth within the assigned territory.
  • Prepare effective briefings and present winning proposals and value propositions to account assignments.
  • Take ownership of the resolution of any ongoing workflow / technical issues with customers in conjunction with Professional Service / Customer Service personnel.
  • Maintain records of all account activity within Ricoh-provided sales database and CRM tool. Serve as the first line of contact with clients in the creation and maintenance of accurate paperwork on each sale.
  • Perform other duties as assigned.

Qualifications (Education, Experience, and Certifications)

  • Four-year college degree or equivalent experience in a related field.
  • Minimum of 7 to 10 years of business-to-business sales experience, with 5 years of advanced selling of high-volume printers, preferably continuous feed and inkjet.
  • Deep sales experience in the Graphic Communications vertical.
  • Demonstrated ability to sell in complex, consultative-based engagements.
  • Knowledge, Skills, and Abilities

  • Demonstrated skill in the development of new business markets and opportunities.
  • Comprehensive knowledge of the Graphic Communications industry.
  • In-depth knowledge of technology and selling end-to-end complex solutions.
  • In-depth knowledge of sales methodologies and processes in a matrix environment.
  • Strong negotiation, written and oral communication, and presentation skills.
  • Strong interpersonal, time management, and self-motivational skills.
  • Demonstrated ability to successfully work with diverse teams.
  • Ability to successfully manage order, delivery, and implementation processes.
  • Proficient computer skills (e.g., Microsoft Office Suite).
  • Working Conditions, Mental and Physical Demands

  • Typically works in a home office or a corporate office environment with adequate lighting and ventilation and a normal range of temperature and noise level.
  • Work has cyclical stress due to frequent goals and deadlines, and daily stress due to the responsibility associated with the incumbent's decisions, outcomes, and potential outcomes.
  • Minor physical effort is required, which may involve long periods of walking, standing, bending, reaching, stretching, climbing, lifting, or carrying objects that typically weigh less than 10 lbs. (e.g., paper, books, files, and small parts, etc.).
  • Requires moderate dexterity; regular application of basic skills (calculator, keyboard, hand tools, etc.).
  • Requires daily customer site visits, whose facilities may or may not be accessible by public transportation.
  • The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with a job.

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