What are the responsibilities and job description for the Marketing Coordinator position at Ridgeview Construction?
Ridgeview Construction is a custom home builder committed to responsible home building. Our culture focuses on sustainability and corporate citizenship. We believe in supporting our employees' growth and engagement in improving our processes, delivering better dream homes to our customers. As part of our Corporate Citizenship program, we offer an unpaid internship in our sales & marketing department for students with a major in marketing or entrepreneurial skills.
Internship Program Objective
We are developing a solid marketing strategy, identifying new client demographics using past client lead sources, sales information, and outside sources. Key messages for each targeted group need to be developed based on the identified demographics. Research communication tools such as home shows, online presence, social media, and print media will be identified to reach the targeted audience.
- Identify new client demographics for our New Construction, Remodeling/Renovation, and Development product lines.
- Research inside and outside the organization to determine client demographics.
- Develop key messages aligned with the product lines and speak to the defined client demographics.
- Bring a fresh perspective and encourage the organization to think outside the box.
Skills Required
- Analyze data effectively.
- Understand consumer marketing concepts through coursework.
- Manage organizational tasks efficiently to meet deadlines.
- Presentation of innovative ideas.
- Understanding of opportunities and challenges faced by small businesses.
