What are the responsibilities and job description for the ECommerce & Digital Marketing Manager position at Riggs Washington DC?
Riggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasserie-inspired restaurant Café Riggs, as well as Silver Lyan - a subterranean bar from the internationally acclaimed Ryan Chetiyawardana, also known as Mr Lyan.
The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for Lore Group in the Washington DC region.
Alongside Director of Marketing, you will be responsible for the following :
Essential Functions
- Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), email marketing, display and programmatic, metasearch, OTA ads
- Partners with marketing team and Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Assist / Oversee / Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
- Digital asset (photography, 3D tours and video) management.
- Oversee / Manage marketing, advertising, and performance measurement.
- Direct, support, deploy, and measure monthly email marketing deployments.
- Facilitate and align all hotel branding with current branding guidelines and initiatives.
- Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
- Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
- Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
- Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to Regional Director of Marketing.
- Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
- Direct day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIs
- Manage the hotel's email marketing strategy to drive lead generation, grow subscriptions and increase digital audience / engagement
- Accountable for weekly and monthly reporting efforts
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
Position Requirements
Salary Range : 60-65K
Benefits
Equal Employment Opportunity
Lore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.
