Digital Account Executive

Job Description

Job Description

JOB DETAILS

Title

Digital Account Executive

Classification

Exempt

Department

Commercial

Reports to

Director of Commerncial

YOU ARE ACCOUNTABLE

The Digital Account Executive identifies and implements initiatives and sales campaigns to maximize artist releases. Works hand-by-hand with the distribution and artist relations departments to determine the best product alternative to support the artist release campaign. Identifies general requirements, specifications, timetable, and plans to complete the development and delivery of the product.

IMPACT OUR BUSINESS

Develop and implement data-driven strategies with Artist Relations Project Managers to maximize visibility, engagement, and revenue through the album lifecycle.

Maintain direct communication with Digital Service Provider (DSP) representatives and the Orchard team to identify new opportunities and provide recommendations to maximize our platforms' sales, market positioning, and monetization aspects.

Coordinate initiatives and activities with our DSPs representatives and the Orchard team, such as listening sessions, presentations, meetings, concert assistance, and other events.

Work hand in hand with the project managers, data analysts, marketing, and distribution teams to identify, apply, and maximize the best practices and techniques to increase our artist and release market positioning on digital platforms and social media.

Maintain direct communication with The Orchard team for the division of Rimas Label, Sonar, Freestyle Mania, and other entities to constantly update the marketing plan, releases plan, and new opportunities to maximize physical sales and monetization.

Analyze streaming and digital data analyst reports to develop and implement strategies to maximize our clients' releases and assets.

Collaborate with the marketing team to align placement efforts with overall promotional campaigns.

Identify key opportunities for music placement in retail stores, digital platforms, and other relevant outlets.

Attend meetings with Digital Service Providers (DSPs) and The Orchard team.

Gather and provide all necessary information and assets regarding our artists and releases to DSPs.

Share information with Project Managers regarding editorial support provided.

Audit artists' social media to ensure they share the provided support.

Monitor real-time data, playlist performance, and audience engagement across multiple platforms.

Create preliminary and final reports detailing editorial support obtained for each release.

Address artists' needs on platforms and social media, including handling issues on Spotify, Apple, TikTok, Meta, Amazon, and YouTube, such as blocked accounts, account verification, photo changes, name changes, and other related matters.

Physical Product Management :

Manage the production process of physical products, including manufacturing, shipping, storage, sales points, sales and marketing strategies, etc.

Receives product development requests from the Artist Relations or Project Manager department and understands objectives and needs.

Develop the product specification and timetable with the director.

Communicate product timetables and assets to Artist Relations and operational departments and the Orchard team.

Creates and maintains reports on product cost, profit lost, and inventory.

Works with the Artist Relations and Project Manager teams and Director to evaluate sales results and determine strategies for remaining inventory.

Review inventory levels and provide recommendations for inventory rotation.

Determines product pricing based on market research, production costs, and anticipated demand.

Ensure compliance with all contractual obligations related to retail placements.

Schedule and assign operational requirements to follow up on work results.

Develop marketing and sales strategies to ensure physical products' sales target and achieve top market positioning in the international sales list.

Awards / Nominations :

Maintain a calendar of awards and deadlines for submissions.

Collaborate with The Orchard team and Project Managers to select artists for nominations and corresponding categories.

Collect and submit all necessary information to enroll products and artists in various awards, such as Grammy, Latin Grammy, Billboard, Latin Billboard, etc.

Other tasks and responsibilities are assigned due to business and operational needs.

General responsibilities :

Fulfill the job's duties and obligations by the company's rules.

Comply with the safety and health measures established by the company.

Refrain from engaging in improper, disorderly, criminal, or immoral conduct that reasonably may affect the company's best interests.

Comply with the orders and instructions of the company in the regular exercise of its executive powers and managerial discretion.

Abstain from competing in the company's business activities.

Contribute to increase the productivity and competitiveness of the company.

Satisfactorily fulfill all those duties that derive from the contract of employment and with the rules and procedures established by the company.

MUSIC TO RIMAS – YOUR SKILLS

Your Passion

Passionate about music and entertainment

Experience understanding client needs and providing an innovative solution approach.

A high degree of self-motivation

Your Creativity

Ability to create new standards and ways of doing things with an innovative and hacker attitude.

Proven ability to process high volumes of data with speed and accuracy

Your Knowledge

Bachelor’s degree in business in marketing, advertising, or music entertainment business.

Minimum four (4) years of experience in a related area such as marketing, communication, or music entertainment.

Previous experience working with digital services platforms.

Previous experience analyzing data

Previous experience in streaming analytics.

Music or Entertainment business experience preferred.

Excellent communication skills, including writing in both English and Spanish.

Excellent interpersonal relations skills.

Your Attitude

An organized self-starter with the capacity to manage a varied and often intense workload, as every project being supported in the role is essential.

Ability to work independently, multi-task, adapt to changing priorities, and manage complex situations and problem-solving while maintaining professionalism and poise.

PPT approach.

WAY OF BUSINESS

You are part of a one-stop 360 organization focusing on the new generation of Latinx artists with a multi-platform entertainment format.

You are part of an expert creative music label to create opportunities relevant to our artists.

You are part of the underdogs who are unafraid of their creative vision, differentiation, and own voice.

You shape, connect, and move Nuestra Cultura with our artist music and entertainment approach.

YOUR ENVIRONMENT AND PHYSICAL EFFORTS

Your Environment

Work office environment with a fast pace and constant creative changing approach.

Constant music environment

Your Physical Efforts

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift 15 pounds at times or less.

GENERAL NOTES

The above statements describe the general nature and level of work performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The employer reserves the right to modify, change, add, or eliminate duties according to business and operational needs.