What are the responsibilities and job description for the Social Media Manager position at Rinck Advertising?
Our company is located in Lewiston, ME. This role is remote, but you must live in ME, MD, SD, IL or NJ.
Are you a social media wizard who lives and breathes content creation, community building, and digital storytelling? Do you have a flair for designing content that not only looks great but also drives results? If you’re ready to lead the charge in transforming client brands and building authentic connections with audiences, we want you on our team!
About the Role:
As our Social Media Manager, you’ll be at the forefront of creating and executing content strategies that amplify our clients’ brands. From image and video creation to content calendars, ad development, and social media experiments (aka marketing R&D), you’ll wear many hats and have a blast while doing it! You’ll be the mastermind behind content programs that generate buzz, grow followings, and foster loyal brand relationships across multiple platforms.
Key Responsibilities:
- Strategize & Create: Develop comprehensive content strategies and build engaging assets (images, videos, blogs) using tools like Adobe Suite (Photoshop, Illustrator, Premiere, etc.) or other platforms like Canva.
- Content Management: Plan, execute, and manage content calendars with creative strategy, copy, and campaign ideas from scratch.
- Experiment & Innovate: Experiment with new social media tactics and platforms to stay ahead of trends (we love a little marketing R&D!).
- Performance Tracking: Use tools like UTM codes and custom links to measure and report the impact of social media content, ensuring we’re maximizing results.
- Collaborate & Educate: Work closely with our client service teams, PR, and influencer marketing groups to make sure every campaign is cohesive and integrates seamlessly with the brand.
- Ad Strategy: Collaborate with the digital team to create and optimize paid social strategies.
- Results-Driven: Provide regular reports and actionable insights to clients to highlight the value and ROI of social media activations.
What We’re Looking For:
- Experience: 3-5 years in content marketing, advertising, or a related field. A bachelor’s degree in marketing or a related field is preferred.
- Skills: You’re a pro at social media platforms like Meta (Facebook & Instagram), TikTok, Twitter, Pinterest, YouTube, and emerging platforms. Experience with tools like Adobe Suite (Photoshop, Illustrator, Premiere, etc.) is a must. Bonus points if you can create and edit short-form video content!
- Creative Genius: You know how to create content that tells a compelling story and gets people talking. Writing in different brand voices is your jam, and you thrive on thinking outside the box.
- Certifications: If you’ve got a Meta Certified Community Manager or Digital Marketing Associate certification, we’d love that, but it’s not a dealbreaker!
Why You'll Love It Here:
- Innovative Culture: We’re a team of creative minds that love experimenting with new ideas and pushing boundaries.
- Professional Growth: We support your career development with continuous learning and opportunities to grow.
- Collaborative Environment: Work closely with a dynamic team of experts across PR, digital, and content—together, we make things happen!
If you’re ready to lead the charge in social media strategy and help brands thrive in the digital world, we want to hear from you! Apply now and let’s create some social media magic together.
Benefits:
- Rinck Advertising offers a comprehensive benefits package including insurance (dental, vision, disability, life insurance, partially offset health, insurance,) 401K with match, paid maternity leave, paid time off, paid holidays, corporate wellness benefit, and additional benefits.
- Rinck Advertising culture values work-life balance and community involvement wherever we have an employee presence.
- Remote position with flexible work schedule
- Career advancement opportunities
- Opportunity to work with a smart, strategic, supportive, and fun team who is dedicated to shared success
About Rinck: Founded in 2001, Rinck is a nationally recognized full-service advertising, marketing and public relations agency headquartered in Maine with remote employees across the U.S. The firm provides expertise in strategic planning, brand building, creative services, media planning and buying, digital strategy & development, public relations, influencer marketing, affiliate marketing, shopper marketing, and strategic content marketing. Rinck represents a range of local, regional, national, and international clients in government, higher education, consumer packaged goods, restaurant service, transportation, banking, law, healthcare, non-profits, and tourism. Learn more at www.rinckadvertising.com or @RinckAdvertising on Facebook and Instagram.
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Monday to Friday
Work Location: In person
Salary : $45,000 - $55,000