What are the responsibilities and job description for the Content Marketing Specialist position at RIOS GLOBAL?
We are looking for a talented and creative Content Marketing Specialist to join our marketing team. As a Content Marketing Specialist, you will be responsible for developing, executing, and optimizing content strategies to increase brand awareness, engagement, and lead generation. This role requires strong writing skills, creativity, and the ability to develop content that resonates with our target audience across various platforms. Key Responsibilities : Develop and execute content marketing strategies aligned with business goals and audience needs. Create high-quality written content, including blog posts, articles, whitepapers, eBooks, and case studies. Manage and update the company website and blog with engaging content. Optimize content for SEO to increase organic traffic and improve search rankings. Collaborate with social media and email marketing teams to promote content across channels. Conduct content research to ensure all materials are accurate, informative, and relevant. Measure and analyze the performance of content using analytics tools (Google Analytics, social media insights, etc.), and adjust strategies accordingly. Stay up-to-date on industry trends, best practices, and competitor content strategies. Ensure brand consistency across all content and communication channels. Work closely with design, sales, and product teams to create compelling and effective content. Qualifications : Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 2-3 years of experience in content marketing, copywriting, or a similar role. Proven experience creating engaging, high-quality written content for websites, blogs, and other marketing materials. Strong understanding of SEO principles and content optimization techniques. Experience using content management systems (CMS), email marketing platforms, and analytics tools. Excellent writing, editing, and proofreading skills with a keen eye for detail. Creative and strategic thinker with the ability to adapt content for different formats and audiences. Ability to manage multiple projects and deadlines in a fast-paced environment. Strong communication and collaboration skills. Why Join Us? Exciting opportunity to shape and drive content strategies at a growing company. Competitive salary and benefits package. Professional development opportunities and career growth. A creative and collaborative work environment that values innovation. Powered by JazzHR