Marketing Coordinator

Description

RIOS is an international design collective. We are actively in pursuit of wonder within the design of the built environment. We believe design is an act of optimism through which invention and ideas change the world. We practice interconnected design across architecture, placemaking, and landscape architecture to define design as a continuum. 

We follow a process that begins with attunement, where program and context shape strong conceptual thinking to establish a holistically informed big idea through which we develop form, confirm function, and define experience as the basis on which to explore ecology, material, and tectonic expression. We are known for our bold solutions that are inclusive of the wider context and are ever mindful that an interdisciplinary approach to design brings about inclusive, resilient, and original solutions that ensure diversity and resilience.  

We are seeking a Marketing Coordinator to join our dynamic Marketing and Communications team. This role will help shape and amplify RIOS' multidisciplinary narrative across global platforms, celebrating our innovative approach to design. The ideal candidate will possess both creative storytelling abilities and analytical acumen with a proactive, can-do attitude, an entrepreneurial spirit, and a curiosity for architecture, design, and the arts. Interested applicants must have previous experience in copywriting, successfully managing social media channels for brands, and demonstrate the ability to analyze data to optimize content and drive audience growth.  

All positions at RIOS are hybrid with three days in office.

Core Responsibilities  

• Collaborate with the marketing department to brainstorm and craft compelling architectural narratives that articulate RIOS' design philosophy and project impact through various formats, including project descriptions for marketing collateral and the website, blog posts, staff bios, thought leadership pieces, award submissions, and quarterly newsletters 
• Liaise with Studio teams to stay updated on new projects and happenings as well as track and strategize thought leadership topics in collaboration with PR and Business Development teams 
• Create campaign plans in collaboration with Marketing, PR, and Video teams to uphold brand consistency and voice across all social media channels 
• Develop, lead, and actualize a thoughtful posting strategy and manage content calendars across RIOS-owned brand channels, providing engaging architecturally driven text, image, and video content for social media accounts (Instagram, LinkedIn, WeChat, and Little Red Book) 
• Act as a channel owner, establishing and advising on best practices and overseeing responses and proactive engagement to comments and queries in a timely manner 
• Cultivate curiosity by asking questions and gathering insights across Studios, ensuring a thorough understanding of RIOS' work and positioning for more authentic and engaging content creation 
• Setting, monitoring, and providing monthly reporting on analytics using KPIs to inform and optimize our engagement and growth strategies  
• Social listening to stay abreast of timely conversations, events, and brand activations in efforts to build community and boost brand awareness  
• Stay up to date with cultural moments, social platform updates, digital and competitor industry activity, and proactively share relevant updates with the Marketing team 

Requirements

• Minimum of 5 years of marketing experience as a copywriter, or social media manager 
• Excellent project management skills and ability to work and lead collaboratively across teams 
• Impeccable and creative verbal communication, organization, and writing skills (experience in architecture, design, or arts writing preferred)  
• Strong portfolio of writing samples and demonstrated ability to translate complex concepts into compelling narratives. Attention to detail and ability to thrive in a multi-tasking role within a fast-paced environment  
• Experience developing and launching creative community initiatives (e.g., ambassador program, event series) 
• Knowledge of social media management tools like Later; Proven track record of growing and engaging audiences across digital platforms; Ability to interpret website traffic and online engagement metrics 
• Knowledge of paid social advertising, SEO and content marketing best practices 
• BS degree in Marketing, Journalism, or related field 
• Proficiency in Adobe Creative Suite and other digital design tools with the ability to design layouts and optimize content specific to channel best practices