Product Marketing Lead, Custody

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

The Work

We’re looking for an experienced and entrepreneurial business-to-business (B2B) focused Product Marketer who is passionate about how blockchain and crypto is bringing a fundamental shift to global financial markets. As a part of our global Product Marketing team, you will have the opportunity to define the positioning, go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Ripple Custody to a new market segment.

In this role, you will partner with cross functional teams including product management, engineering, marketing, business development, and regional leaders to develop a strategy to acquire and engage customers across sub-segments within the broader fintech and crypto businesses segment.

The ideal candidate will have a good understanding of the digital asset industry landscape, and strong experience leading product marketing for crypto-focused products in a quickly evolving, start-up environment.

What You'll Do

• Be the subject matter expert and champion of the customers from the fintech and crypto business segment. Using deep market knowledge and insights to help shape our custody product strategy.
• Lead development of the segment-specific go-to-market strategy for Ripple Custody – including ideal customer profile, personas, value propositions, use cases, geographic focuses in collaboration with product management, business development, sales, and marketing.
• Create compelling, differentiated positioning and messaging, with a clear understanding of the core components / value propositions of Ripple Custody’s product features, then tailoring them to the specific market segments.
• Working cross-functionally to lead the strategy, coordination, and execution of key product launches.
• Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.
• Partner with growth marketing, communications, and creative teams to bring our custody product story to life, activating the go to market strategy towards the right audience.
• Partner with our business development team to drive engagement and joint go to market opportunities with key ecosystem partners.
  
  

What You'll Bring

• BA/BS degree
• 6 years in B2B Product Marketing (or in an equivalent role where you developed go to market (GTM) strategy and drives execution of such strategy
• Passionate and familiar with the blockchain and crypto market landscape
• Proven experience in bringing enterprise technology product to market (ideally blockchain and crypto products)
• Desire to lead, influence, and encourage a cross-functional, diverse, and distributed team
• Proven track record to collaborate with others across functions in a highly matrixed organization
• Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging
• Outstanding verbal and written communication skills
  
  

Who We Are

Do Your Best Work

• The opportunity to build in a fast-paced start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
• Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
• In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10 days a month they come in.
• Weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
• We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
  
  

Take Control of Your Finances

• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
  
  

Take Care of Yourself

• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
  
  

Benefits listed above are for full-time employees.

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

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