Director, Brand & Integrated Campaigns

About RipplingRippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.Based in San Francisco, CA, Rippling has raised $1.4B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.About the roleWe’re looking for a Director of Brand & Integrated Campaigns to lead the strategy, creation, and execution of our tier 1 brand awareness initiatives and seasonal integrated campaigns across our full product suite. This role will oversee a diverse team that develops campaigns targeting HR, IT, founders, and finance leaders, driving cohesive storytelling and breakthrough creative that connects with each audience segment.As a natural storyteller with exceptional taste and strong creative instincts, you’ll connect the dots across channels, bringing ideas to life that cut through the noise and elevate our brand in the market. You’ll have the systems thinking and organizational prowess to create scalable processes for campaign execution, as well as the channel expertise to activate the right tactics at the right times. What you will doCampaign Leadership : Oversee the development of our most significant brand awareness campaigns and seasonal integrated campaigns that span our product suite, ensuring they are compelling, consistent, and aligned with company goals.Content & Storytelling : Bring ideas to life through compelling narratives and high-quality content, ensuring our brand story resonates across diverse audiences and reflects our values.Team Leadership : Lead and mentor a team that is made up of marketing generalists who each focus on one of our product areas (HR, IT, Spend, etc.) Channel Strategy : Guide channel recommendations and activation strategies to maximize reach and impact, collaborating closely with the growth team and ensuring campaigns are adapted to fit each channel’s strengths.Systems Thinking : Develop and implement processes that streamline campaign planning, execution, and performance tracking, enabling your team to work efficiently and with high impact.What you will needExperience in Brand Marketing : Proven track record of running impactful brand campaigns for a B2B tech company, with a focus on out-of-the-box messaging and tactics that cut through the noise.Storytelling & Writing Skills : Exceptional ability to craft brand stories that are clear, inventive, and resonate across a variety of channels and formats.Organizational Skills : Strong systems thinking and project management skills to oversee multiple campaigns and maintain seamless coordination across teams.Communication Skills : Ability to present ideas and influence stakeholders, clearly articulating campaign strategies and results.Channel Knowledge : Familiarity with digital and traditional marketing channels, including the ability to make informed recommendations on which channels to activate based on audience and campaign goals.Additional InformationRippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.comRippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.This role will receive a competitive salary benefits equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below..css-enzntz{padding-top : 24px;}.css-19n7xxk-Body2Element{font-weight : normal;margin : 0;padding : 0;font-family : "ripplingFontMedium";font-size : 15px;letter-spacing : 0.25px;line-height : 22px;display : block;}The pay range for this role is : .css-7sh15b-Body1Element{font-weight : normal;margin : 0;padding : 0;font-family : "ripplingFontLight";font-size : 15px;letter-spacing : 0.5px;line-height : 22px;display : block;}200,000 - 262,500 USD per year (US Tier 1).css-1jugqli{display : -webkit-box;display : -webkit-flex;display : -ms-flexbox;display : flex;-webkit-align-items : flex-start;-webkit-box-align : flex-start;-ms-flex-align : flex-start;align-items : flex-start;}.css-1jugqli : not( : last-child){margin-bottom : 24px;}@media (max-width : 768px){.css-1jugqli : not( : last-child){margin-bottom : 8px;}}.css-6ewmrs-StyledIcon{-webkit-align-items : center;-webkit-box-align : center;-ms-flex-align : center;align-items : center;display : -webkit-inline-box;display : -webkit-inline-flex;display : -ms-inline-flexbox;display : inline-flex;font-size : 24px;-webkit-transition : all 0.1s;transition : all 0.1s;box-sizing : border-box;line-height : 1;letter-spacing : normal;}.css-6ewmrs-StyledIcon : before{font-weight : normal;content : "\e96e";font-family : RipplingIconsKit;height : 1em;width : 1em;}.css-6ewmrs-StyledIcon : focus : not( : focus-visible){outline : none;}.css-6ewmrs-StyledIcon : focus-visible{outline-color : #6098F8;outline-width : 2px;outline-style : auto;}.css-nyz2ti-Body2Element{font-weight : normal;margin : 0;padding : 0;font-family : "ripplingFontMedium";font-size : 15px;letter-spacing : 0.25px;line-height : 22px;display : block;margin-left : 10px;}Marketing.css-f1lznh-StyledIcon{-webkit-align-items : center;-webkit-box-align : center;-ms-flex-align : center;align-items : center;display : -webkit-inline-box;display : -webkit-inline-flex;display : -ms-inline-flexbox;display : inline-flex;font-size : 24px;-webkit-transition : all 0.1s;transition : all 0.1s;box-sizing : border-box;line-height : 1;letter-spacing : normal;}.css-f1lznh-StyledIcon : before{font-weight : normal;content : "\e924";font-family : RipplingIconsKit;height : 1em;width : 1em;}.css-f1lznh-StyledIcon : focus : not( : focus-visible){outline : none;}.css-f1lznh-StyledIcon : focus-visible{outline-color : #6098F8;outline-width : 2px;outline-style : auto;}San Francisco, CANew York, NY

Salary : $200,000 - $262,500