What are the responsibilities and job description for the Email Marketing Specialist position at Ritchie Bros.?
About Us
RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.
The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.
Job Description
Summary: The Marketing Specialist is responsible for building emails for RB Global brands leveraging RB Global mar-tech tools such as Salesforce Marketing Cloud, Litmus, Validity, etc.
This position will support the go-to-market teams across the entire global brand footprint. Working within the CRM Marketing Team to align efforts, collaborate, and execute marketing campaign / automation efforts. These efforts include maintaining email schedules for designated brands, building, and executing email campaigns, continuous testing and optimization, list segmentation, campaign setup, proofing, data analytics, and ad-hoc projects.
The RB Global CRM Marketing Team leverages Salesforce Marketing Cloud and other tools to build and deploy 10M emails per month supporting the business goals of our global go-to-market teams. Due to the global nature of this team, we often work non-standard hours.
RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.
The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.
Job Description
Summary: The Marketing Specialist is responsible for building emails for RB Global brands leveraging RB Global mar-tech tools such as Salesforce Marketing Cloud, Litmus, Validity, etc.
This position will support the go-to-market teams across the entire global brand footprint. Working within the CRM Marketing Team to align efforts, collaborate, and execute marketing campaign / automation efforts. These efforts include maintaining email schedules for designated brands, building, and executing email campaigns, continuous testing and optimization, list segmentation, campaign setup, proofing, data analytics, and ad-hoc projects.
The RB Global CRM Marketing Team leverages Salesforce Marketing Cloud and other tools to build and deploy 10M emails per month supporting the business goals of our global go-to-market teams. Due to the global nature of this team, we often work non-standard hours.
- Manage email campaigns, creatives, and email builds; manage review process and signoff leveraging Litmus and perform post campaign data analysis. Collaboration with creative, and other marketing teams to ensure email marketing campaigns are effectively supporting the business
- Responsible for building audiences, managing list hygiene and leveraging data within the customer file to drive dynamic content and personalization. Also, responsible for file growth and maintaining healthy list attrition. Working closely with automation specialist, setting up workflows, automations and criteria
- Work with marketing and the media team to align the email calendar with the auction event calendar as well as additional equipment focus and coordinate the email marketing calendar to support overarching themes and segmentation
- Drive optimization in email marketing through frequent and ongoing testing and analysis. Create and manage test calendar, including collaboration with appropriate stakeholders for input. Communicate results and insights from tests to stakeholders
- Remain current on industry trends, standards, and practices to better identify needs and analyze and report trends of outside factors influencing our business to make recommendations to improve
- Prioritizes the success of email campaigns and programs measured by session traffic, conversions, and other metrics
- Develop and code for all direct and interactive marketing campaigns and communicate requirements
- Support on-going projects via data and technical goals; understand data flows and support by building complex segments, workflows and automations
- Perform other duties as assigned
- 2-3 years' experience in email marketing, marketing automation or other relevant digital marketing experience
- Strong HTML and CSS experience required
- Microsoft standard office apps, G-Suite, Google Analytics
- Experience with web analytics (Google Analytics experience preferred)
- Experience with marketing automation platforms and set-up (i.e. HubSpot, Eloqua, Marketo, Salesforces Marketing Cloud, Oracle Marketing Cloud, Active Campaign, etc.)
- Data analysis skills to solve complex problems
- Technical capability with Excel, Pivot Tables
- Typical Business Office Environment
