What are the responsibilities and job description for the Market Development Representative position at Ritchie Bros.?
Job Description
The Market Development Representative (MDR) is responsible for generating and qualifying leads to drive new business opportunities. This role focuses on outbound prospecting, re-engaging dormant accounts, and identifying customer needs to ensure a seamless handoff to sales teams. The ideal candidate is highly motivated, goal-oriented, and skilled at initiating meaningful conversations with potential clients to expand the company's market share.
Responsibilities
- Prospecting and Outreach : Conduct outbound calls, emails, and social media outreach to engage potential customers and re-engage dormant accounts.
- Lead Qualification : Assess and qualify leads based on predetermined criteria to determine their fit for sales opportunities.
- Re-engagement : Contact customers who have not had recent transactions or communication to reignite interest and build relationships.
- Data Management : Maintain accurate records of all interactions in the CRM system, ensuring leads are properly documented and followed up.
- Collaborate with Sales Teams : Handoff qualified leads to Territory Managers providing detailed notes and insights for follow-up.
- Market Research : Identify key trends, customer needs, and competitive insights to refine outreach strategies.
- Pipeline Development : Actively contribute to building a robust sales pipeline by generating high-quality leads.
- Performance Metrics : Consistently meet or exceed KPIs, including outreach volume, qualified lead generation, and conversion rates.
Qualifications
Excellent verbal and written communication skills.
About Us
RB Global (NYSE : RBA) (TSX : RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.
The company's marketplace brands include Ritchie Bros., the world's largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global's portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers' management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.
RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company's 401k plan and RB Global will match 100% for the first 4% contributed. Employees will also receive 15 days of PTO each year.
About the Team
Our sales positions are a great fit for people with a real entrepreneurial spirit. You're out there every day meeting customers, selling a world-class service, and securing equipment consignments.
You're directly responsible for your own territory - and the future of our company. You're the very public face of Ritchie Bros., with the support of a global company behind you. There are endless opportunities for strong salespeople to advance their careers.
