What are the responsibilities and job description for the Digital Marketing Coordinator position at Rivers are Life?
About Rivers are Life
Rivers are Life is inspiring action, to protect, preserve, and explore our world’s rivers. Together, with our incredible network of global River Heroes, we are tackling projects upstream, onstream, and downstream, to help keep our rivers and freshwater sources healthy and available for future generations.
Through impact projects, community events, educational summits, podcasts, documentary style storytelling, and ecommerce, we are engaging with river protection communities to help heal our rivers. At Rivers are Life, we believe improving and protecting our river systems is the key to global ecological health. The path to conservation connects us to each other and our planet.
Overview
The Digital Marketing Coordinator plays a pivotal role. Creating and disseminating digital communications across multiple platforms, including email and social media. In addition to creating engaging copy for social media posts, website updates, and blogs, the coordinator oversees the moderation of social interactions and extracts valuable insights through analytics to enhance client engagement. Furthermore, they collaborate closely with the Rivers are Life team to ensure alignment with overarching communication strategies and brand guidelines, driving the initiative's digital presence forward with creativity and precision.
This role will report to the Director of Marketing and work cross-functionally with internal creative and production teams, as well as external partners.
Duties and Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish, and share weekly content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
- Manage and optimize company social media pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content and social interactions on each platform per brand voice.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Collaborate with other departments to manage tasks, identify key players, and coordinate actions.
- Create and schedule email marketing campaigns.
- Assist in project management duties.
- Participate in podcast/vodcast production.
- Write blog posts that help drive organic traffic to our website.
- Travel to events and post social content as needed.
Qualifications
- 2 years of experience in social media management and/or digital marketing, including internships.
- Experience with social publishing and graphic/video creation tools.
- Experience moderating across social media platforms.
- Excellent writing, proofreading, and editing skills.
- Current with social media trends for businesses and best practices across popular and emerging platforms. Provide regular insights/recommendations to the team.
- Experience with project management and working within a strict timeline.
- Strong creativity skills.
- Bachelor’s degree in marketing, communications, or related field preferred.
- Knowledge and experience in email marketing management software.
- Knowledge of social media publishing platforms.
- Knowledge of the graphic creation tools; Adobe Creative Suite, Premiere.
Nice to Have:
- Background in sustainability
- Passion for the outdoors
- Photography or videography skills
- Comfortable on camera
Location: Commuting distance to Midland, MI or Newberg, OR
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Reports to: Director of Marketing