What are the responsibilities and job description for the Analyst Database Marketing position at Rivers Casino?
Job Summary :
The Database Marketing Analyst is responsible for assisting with the execution of all marketing database programs, events, and promotions.
Supervisory Responsibilities :
None
Duties / Responsibilities :
Assist in developing and analyzing the overall Database marketing strategy plan for Rivers Casino Portsmouth
Assists Database Marketing Manager in analyzing effectiveness of programs and promotions by utilizing data mining, pro formas and any other effective methodology
Creates statistically based predictive analyses to support business and marketing strategy and consumer behavior conclusions
Executes the end-to-end customer contact campaigns via direct mail, Casino Marketing systems and digital platforms including but not limited to e-mail marketing, mobile
Creates and manages campaign matrices, database queries, schedules, proofing, and communications with vendors for every direct marketing program
Produces all direct marketing campaigns in the casino tracking system including offer creation, review and activation
Oversees and implements workflow processes, including management of key reports and tracking tools to ensure timelines are met
Assists with test and control methodologies and back-end analysis of all marketing campaigns and promotions
Executes the implementation of customer surveys, data collection tools, database hygiene and other reports as required
Assist with Rush Rewards player accounts troubleshooting, investigation, database clean up, tiers status upgrades
Serves as point of contact for 3rd party vendors
Perform data research and data quality audits
Assist with managing overall budget and tracks invoices, related expenses
Oversees database internal communications efforts
Serves as liaison between multiple departments including but not limited to Marketing, IT, and Finance
All other duties as assigned
Minimum Education and Experience Requirements :
Must be 21 years of age or older
College degree or related work experience equivalent
1-2 years relevant experience working in casino industry, marketing, and / or database preferred
Skilled user in Microsoft Excel and / or Google Sheets
Proficient in Microsoft Office Suite and / or Google Workspace software applications
Knowledgeable in SQL
Certifications, Licenses, and / or Registrations :
Gaming license / registration as required by the Virginia Lottery.
Knowledge, Skills, and Abilities :
Outstanding organization skills and attention to detail
Ability to remain professional in stressful situations
Critical thinking skills
Must be a team player
Ability to maintain confidentiality
Ability to successfully fulfill the pre-employment process
Ability to work flexible shifts and days of the week including holidays
Ability to obtain and maintain all necessary licensing
Physical Requirements :
Ability to work in an environment with moderate to loud noise, bright lights, smoke, and dust.
Prolonged periods of sitting at a desk and working on a computer.
Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk
Must occasionally lift and / or move up to 25 pounds
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