What are the responsibilities and job description for the Vice President - Marketing position at Rivers Casino?
Portsmouth
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
Rivers Casino Portsmouth
3630 Victory Blvd.
Portsmouth, VA 23701, USA
Job Summary : The Rivers Casino Portsmouth VP Marketing is responsible for planning and execution of brand enhancing promotions and events that support the company’s business objectives to deliver gaming volumes, market share and return on investment through flawless execution and superior customer service.
Duties / Responsibilities :
- Collaborates with the General Manager and executive team on the strategic development, direction and implementation of all marketing activities, including database marketing, direct mail, Rush Rewards, advertising, casino marketing, public relations and promotions / events.
- This position also requires a strong relationship with members of the Sales, Finance, Food and Beverage, Facilities, EVS and Executive departments in addition to external agency personnel and vendors.
- Creates, implements and manages an effective marketing plan for the property, working with the Executive Team to determine current and future objectives.
- Develops promotional themes and reinvestment strategy to meet property performance objectives.
- Leads internal team and external agencies in developing creative including direct mail, digital, traditional advertising and television and radio materials to support property promotions.
- Oversees the branding and imaging of the property.
- Develops plans for customer acquisition.
- Oversees retention efforts, including loyalty programs.
- Utilizes and / or acquires data to make informed decisions.
- Responsible for driving innovation in marketing strategy and execution.
- Participates in budget development, monitors marketing and event costs, and ensures profitability.
- Takes all steps necessary to ensure the financial and reputational success of promotions and special events; ensures analysis, review and recommendations.
- Works to maximize guest experience supporting all service standards and programs.
- Responsible for proper audit trails and regulatory compliance.
- Represent the company in a professional capacity at external functions, special events, concerts, promotions, etc.
- Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events.
- Ensures flawless internal control and regulatory compliance leading to perfect internal and external department audits.
- All other duties as assigned.
Education and Experience Requirements :
Certifications, Licenses, and / or Registrations :
Knowledge, Skills, and Abilities :
Physical Requirements :
Preferred :
J-18808-Ljbffr