Marketing and Communications Associate

Marketing and Communications Associate

The Marketing and Communications Associate helps to drive the school’s Marketing and Communications operations.

Employment Classification

This is a year-round, full-time, non-exempt position with hours from 8:00 AM – 4:00 PM with some flexibility for evening special events. The Marketing & Communications Associate works closely with and reports to the Director of Development, Marketing, and Communications.

Primary responsibilities

General marketing and internal and external communications support, in alignment with enrollment goals and marketing/development strategy

• Produce and distribute electronic newsletters to various constituents using Constant Contact, including identifying and requesting appropriate content from staff, editing submissions as needed, and providing final draft to supervisor.
• Maintain social media outlets (Facebook, Instagram, blog, and YouTube), including identifying content that highlights the important stories at Riverstone; mirrors enrollment goals and marketing strategies; portrays the varied ages, groups, and activities at school; and celebrates our students and staff. Create Facebook campaigns as appropriate.
• Assists director in creating monitor displays and oncampus mobile signage that reflects upcoming events and highlights photos from previous events; manage roadside signage.
• Create new visually appealing brochures, ads, flyers, presentations, postcards, programs, etc. as needed.
• Using templates, update event brochures, programs, team posters, slideshows and other marketing materials.
• Create new templates as needed for other Admin and for new events, teams, slideshows, etc.
• Manage new website; Make updates to the school website, including adding documents to the resources page, managing staff pages, updating content, creatoing a visually appealing site, etc.
• Onboarding/offboarding of staff with ParentSquare, Constant Contact, Gmail lists, staff directory, newsletter announcement, bio update, new headshot, and distributing Tshirts
• Onboarding/offboarding of students including ParentSquare for students and parents, parent directory, Constant Contact, etc.
• Assist in the management of SEO & Google Analytics including SEO for website landing pages, researching and implementing recommendations for SEO success, tracking and reporting website analytics and PPC initiatives and campaigns, etc.
• Manage ParentSquare including managing ParentSquare best practices, guidelines, and communications; managing the rollover of ParentSquare each summer; rostering students to classes each August; creating and managing smart alerts; assisting with the creation of new forms and payment posts; creation and management of Groups; and managing StudentSquare as needed.
• Management of blogs including the creation of new, newsworthy blogs, working with teachers and staff to manage guestwriter blogs, optimizing blog content for SEO, etc.
• Assisting in the management of oncampus events such as convocations, picture days, mixers, Meet the Seniors, Staff Parties, Commencement, etc.

Videography and photography

• Produce and edit video from major school events as requested by teachers, and special projects as directed by supervisor; load video onto YouTube channel.
• Occasionally attend Outdoor trips and Field trips for photo & video content
• Photograph events and classroom activities with particular focus on supporting social media, including maintaining photo library.
• Managing and creating Elementary section of the yearbook and assisting the yearbook team with requests, photos, etc. throughout the year.

Database maintenance

• Maintain databases for communications: newsletter, ParentSquare, Gmail lists, and text systems.

This is an entry-level position and Riverstone International School promotes self-assessment for professional growth, personal initiative, and having fun as a member of a high performing team.

Required Skills and Experience

• Bachelors degree preferred
• Excellent writing, communication, and design skills
• Excellent photography and video production skills
• Working knowledge of Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe

Premiere, Microsoft Office, iWork, Canva

• Detailoriented, strong planning and organizing skills and problemsolving skills
• Welcoming presence, ability to embody the school’s mission and guiding principles
• Able to transport camera equipment weighing 10 lbs or less

Riverstone International School is an equal opportunity employer.