Email & SMS Marketing Specialist

Company Description

At RIVO, you will find we recognize hard work and performance, foster a culture of growth, and encourage collaboration across departments. We value the unique skills and experiences that each employee brings to the table, recognizing that this diversity strengthens our company and helps us fulfill our core values: Respect, Integrity, Value, and Opportunity. If you share these same values and are eager to grow both personally and professionally, we encourage you to explore opportunities with us and apply today to join our dynamic team! 

Proud to be named a 9-time San Diego Top Workplace (and counting)! Check out our most recent award article by clicking HERE! 

Company Benefits 

• Optimal Work-Life Balance: Benefit from a schedule with no evening or weekend work – enjoy your weekends for relaxation and personal time 
• Childcare & Family Support: Receive up to $5,000 annually in childcare reimbursement to ease the balancing act of work and family & Exclusive access to comprehensive fertility treatment coverage to financially support your family-building journey
• Stay Fit for Free: Join our FREE weekly group workouts and keep your health and energy levels at their peak 
• Company Events & Social Hours: Enjoy regular happy hours and company-wide events to celebrate achievements and build community with fellow employees 
• Padres Tickets: Catch a Padres game with exclusive access to season long raffle drawings in the RIVO ticket section. Go Padres! 
• Daily Perks: Savor FREE coffee, energy drinks, and snacks – fueling your productivity and satisfaction! 
• Parking & Commute Made Easy: Say goodbye to commuting hassles and high gas prices – enjoy a company-paid parking or MTS pass 
• Dedication Incentives: Opportunity to earn more money with our perfect attendance incentive – your dedication and reliability deserve recognition 
• Generous Time Off: Recharge and live your best life with company paid holidays and PTO each year  
• Comprehensive Health Coverage: Benefit from medical, dental, and vision plans with a 70/30 cost share—because your well-being is our priority 
• Secure Your Future: Take advantage of our 401(k) plan with employer matching to invest in your future with confidence 

Job Description

We’re excited to add an experienced and driven Email & SMS Marketing Specialist to join our growing team! This newly created role offers the opportunity to make a direct impact by helping shape the foundation and future of our email and SMS marketing strategies. You’ll play a key role in optimizing campaigns, improving deliverability, and enhancing customer engagement across the organization.

This is an ideal role for someone who thrives in a builder environment — someone eager to roll up their sleeves, dive into data, identify gaps, and develop scalable solutions that will support future growth. As we continue expanding our company, your work will help set the standard for effective customer communication across all facets of our business.

If you're a self-starter with a passion for Email/SMS Marketing, strong technical instincts, and a knack for turning insights into impact — we want to hear from you!

What You'll Do:

• Develop and maintain a comprehensive email and SMS marketing calendar to plan, execute, and optimize campaigns, promotions, and automated workflows that drive customer engagement and retention, while ensuring compliance with email marketing laws and regulations. 

• Create compelling, brand-aligned email and SMS content that informs, educates, and motivates customers to take action, ensuring content, cadence, and timing align with marketing objectives and industry best practices. 

• Ensure all marketing communications are clear, error-free, and grammatically accurate while adhering to brand guidelines, with rigorous proofreading for clarity, grammar, and spelling. 

• Monitor, analyze, and document email and SMS deliverability metrics, including bounce rates, open rates, click-through rates, and spam complaints, to optimize campaign performance within our proprietary CRM software and SMS vendor, and ensure emails render correctly across devices, email clients, and ISPs. 

• Implement and manage email authentication protocols (SPF, DKIM, DMARC) and best practices to enhance deliverability, maintain a positive sender reputation, and identify and resolve issues related to content, sending frequency, segmentation, or list quality.  

• Work closely with ESPs, delivery vendors, and internal teams, including designers and cross-functional stakeholders, to troubleshoot email deliverability challenges, improve inbox placement, and conduct UAT/email render testing. 

• Regularly review and refine email and SMS templates, making data-driven recommendations to enhance performance, align with evolving customer needs, and ensure optimized, mobile-friendly designs. 

• Stay informed on industry trends, compliance regulations (e.g., CAN-SPAM, GDPR), and updates from ISPs and email service providers to ensure adherence to best practices, while researching current trends to maximize open and response rates. 

• Provide ongoing reporting and insights on campaign performance, leveraging analytics to refine strategies and improve engagement, conversion rates, and overall effectiveness, while maintaining an organized email proofing process and library. 

• Update and manage loan communication queues in our proprietary CRM software to ensure accurate customer outreach for automated marketing campaigns.  

• Perform other duties and responsibilities as assigned. 

Qualifications

What We Look For:

• Bachelor's degree in Marketing, Business Information Systems, or related field required.

• 3 years of B2C email and SMS marketing experience required.  

• Prior experience in a financial service, fintech, and/or call center environment highly desired.

• Excellent familiarity with standard email and SMS authentication technology, best practices and protocols (SPF, DKIM, DMARC).  

• Excellent familiarity with ISP and compliance regulations (e.g., CAN-SPAM, GDPR).  

• Excellent ability to think critically and logically to evaluate, analyze, and synthesize information and data across all areas of the business. 

• Highly motivated self-starter with a strong ability to work independently to strategize and complete assigned projects and tasks in a timely manner. 

• Strong problem-solving skills and proactive in identifying technical and process improvements to enhance organizational efficiency. 

• Strong ability to function well in a high-paced and at times stressful environment. 

• Strong Ability to handle sensitive, confidential, proprietary, and need-to-know information with the utmost discretion. 

• Excellent attention to detail, time management, and organizational skills. 

• Excellent verbal and written communication skills. 

• Proficient in Outlook, Microsoft Office Suite and related software.

Additional Information

We offer a comprehensive compensation and benefits package where you will be rewarded based on your performance and recognized for the value you bring to the business. A reasonable estimate of the salary range for this job is $65,000.00 to $75,000.00. Individual salaries within those ranges takes into account the wide range of factors that are considered in making compensation decisions including but not limited to education; experience and training; licensure and certifications; knowledge and skill sets; and other business and organizational needs.

RIVO Holdings, LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, citizenship status, disability, age (40 years old or older) and genetic information (including family medical history), past or present military or veteran status, or any other characteristic protected by applicable law.