What are the responsibilities and job description for the Marketing Manager position at RLE Technologies?
General Purpose : The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role involves overseeing various marketing initiatives, managing the marketing team, and working closely with sales and product teams to drive business growth. The ideal candidate is a creative and analytical thinker with a proven track record in marketing.
Key Responsibilities :
- Develop and implement comprehensive marketing strategies aligned with the company's business goals. This includes defining target markets, identifying growth opportunities, and setting measurable objectives.
- Plan, execute, and oversee marketing campaigns across multiple channels, including digital, print, social media, email, and events. Ensure that all campaigns are on-brand, timely, and within budget.
- Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, videos, and social media updates. Ensure consistency in brand messaging across all content and communication channels.
- Lead digital marketing efforts, including SEO, SEM, PPC, email marketing, and social media marketing. Analyze and report on the effectiveness of digital campaigns and optimize strategies to improve performance.
- Conduct market research to understand customer needs, preferences, and behaviors. Analyze market trends, competitor activities, and customer feedback to inform marketing strategies and product development.
- Ensure consistent brand messaging and visual identity across all marketing materials and communications. Maintain and enhance the company's brand image and reputation in the market.
- Develop and manage the marketing budget, ensuring that all initiatives are cost-effective and deliver a strong return on investment (ROI). Monitor expenses and allocate resources efficiently. Qualifications :
- Education :
- Bachelor’s degree in Marketing, Business, Communications, Graphic Design, or related field required.
- Experience : o 5 years of professional experience, or any combination of education and experience.