What are the responsibilities and job description for the Marketing Coordinator at RMD Group position at RMD Group?
Position Summary:
RMD Group is searching for an energetic and highly motivated Marketing Coordinator to work closely with the Marketing Manager & Director of Marketing. You will play an important role in supporting our department, allowing us to continue to meet the needs of our venues & focus on driving revenue. You’ll contribute to the execution of marketing strategies for multiple restaurant concepts, RMD Group, and RMD Group Events.
Type: Full time non-exempt
Pay scale: $26.00-$30.00
Duties and Responsibilities:
Content Creation
- Create original & engaging content – Instagram Reels, Instagram Stories, photos for social media, etc.
- Capture social media marketing content in the venues & at select offsite event
Copywriting
- Write and edit marketing messaging for various channels including email, social, website, print advertising and collateral while maintaining the proper brand voice
Customer Review Sites & Directories
- Manage online directories and update with new call to action buttons, information, and photos
- Weekly audits and updates for TripAdvisor, Yelp, Apple Maps, Google My Business, etc.
Email Marketing
- Maintain & update subscriber database
Influencer Program
- Works with Marketing Manager to identify potential influencer collaborations
- Coordinate influencer hosting's at venues
- Update influencer database
- Analytical reporting of collaboration metrics
Market Analysis
- Undertake continuous analysis of market competition
- Stay up to date on new technology, trends, and best practices
Project Management
- Efficiently manage marketing projects with diligent follow up at the venue and corporate level to ensure projects get done within the deadline
- Manage and facilitate marketing tasks within Asana for new promotions, special events, or marketing campaigns
- Facilitate content and assets to internal team and outside partners
- Provide various marketing admin needs
Promotions
- Contribute to brainstorm & planning sessions regarding promotions, events, and campaigns that drive incremental revenue and/or heavy brand awareness
- Assist in managing implementation & ongoing success of all marketing promotions
Public Relations
- Support the Director of Marketing & Marketing Manager’s public relations initiatives
Social Media
- Responsible for overall social media management – Platforms currently include (but are not limited to) Instagram & Facebook
- Responsible for answering guest DMs and comments across social platforms
- Assist the Marketing Manager in managing an ongoing content calendar
- Manage social community and deploy growth tactics to continually expand social reach
- Research competitors & stay up to date on social trends, platform changes and new tools
WordPress & Squarespace Websites
- Weekly content audits of RMD websites
- Support in ongoing website updates across all RMD websites
- Help implement SEO strategy across all RMD websites
What We’re Looking For:
- You must be local to San Diego. Some work will require physically being present at the venues & occasional content creation/marketing support will take place on nights or weekends.
- Bachelor’s degree in marketing or related field preferred.
- Preferred 1-3 years of Marketing experience. Restaurant experience is a plus.
- Excellent verbal and written communication skills with proofreading & copywriting experience.
- Detail oriented. Ability to manage multiple projects simultaneously, prioritize assignments, and meet deadlines in a fast-paced environment.
- Someone who knows how to manage their time & meet deadlines. Someone who takes initiative & comes up with solutions to keep a project on track when issues arise – before the deadline.
- Knowledge of digital media platforms and their native analytic dashboards & reporting tools.
- Ability to work productively, both independently and collaboratively with others.
- Proficient in Microsoft Suite (Word, Excel, Teams, SharePoint) and Asana.
What We Offer:
- A collaborative & hands-on learning environment where you’ll be a part of our team, surrounded by marketing & hospitality experts.
- A team of individuals committed to both personal & company growth. While grabbing lunch, we’re talking about the latest TikTok trends, AI regulation legislation, the most recent GirlBoss newsletter, new promotional ideas to drive revenue on Tuesdays, and our personal goals for the month.
- The ability to continue to add real-life examples to your portfolio/work experience. We want you to be proud of what you accomplish here and encourage you to promote your role & completed projects.
- Employee discounts at RMD properties – Huntress, Lumi, Rustic Root, and Swing Social.
- Team development, education, and appreciation events throughout the year.
Physical Requirements:
- Must be able to sit, stand, walk for up to 8 hours at a time
- Must be able to work occasional nights, weekends, and holidays ABOUT RMD GroupRMD Group was formed by three partners who had a passion for hospitality and creating unforgettable experiences. For over a decade, RMD has been a driving force in the industry, creating some of San Diego’s most successful and exciting concepts including Rustic Root, Huntress, Lumi, Side Bar and FLUXX. In addition, the group works with a thriving portfolio of hospitality and lifestyle concepts that include Ballast Point Brewing and Hard Rock Hotel’s Float and 207. RMD brings extensive expertise in all areas of consulting including design, development, and management, plus a talented team of industry leaders that continue to elevate guest and client experience in San Diego and beyond.
Salary : $26 - $30
