Affiliate Manager Online Activation

Description

 LeadingResponse is a full-service marketing company that helps business professionals in the Financial, Elective Medical, Senior Living, and Legal sectors by developing and implementing response-focused marketing strategies and solutions.  Programs include seminar marketing, appointment setting, direct marketing campaigns, digital marketing, and other hyper-local solutions. Learn more at www.leadingresponse.com.

We are seeking an experienced Affiliate Manager who will be responsible for building, managing, and expanding affiliate partnerships to drive high-quality, compliant leads that fuel our clients' success. This role combines relationship management, data-driven optimization, and strategic growth initiatives to enhance our affiliate program's performance across the Legal, Financial, and Healthcare verticals.

This is a remote position with travel to Tampa or Dallas metro offices required as needed.  We are accepting applications for those who reside in one of the following states: AL, CA, FL, MA, MD, MN, NH, NY, OH, TX.

What You’ll Do:

• Program Oversight: Manage and grow the affiliate lead generation program for key consumer-facing verticals, including Legal, Financial, and Healthcare.
• Partnership Development: Build and maintain strong relationships with existing and potential affiliate partners to ensure alignment with company goals and values.
• Growth Strategy: Research, identify, and onboard new affiliate partners that drive value, align with strategic objectives, and expand lead sources.
• Optimization: Analyze affiliate performance data to identify opportunities for improved lead quality, distribution, and pricing efficiency. Adjust affiliate margins, delivery weighting, and pricing strategies to maximize outcomes.
• Collaboration: Partner with cross-functional teams (Sales, Client Services, Analytics, and Activation) to align affiliate programs with broader company objectives.
• Team Leadership: Supervise and mentor the Marketing Coordinator, ensuring quality control and administrative tasks are executed effectively.
• Process Improvement: Monitor and resolve system issues, troubleshoot lead delivery errors, and ensure seamless lead acceptance.
• Financial Oversight: Reconcile affiliate expenses, manage payouts, and resolve billing discrepancies. Collaborate with Accounts Payable to maintain accurate financial reporting and partner relationships.
• Data & Reporting: Review lead disputes and process corrections as necessary. Deliver regular performance reports with actionable insights to stakeholders.
• Additional Responsibilities: Support ad hoc projects and initiatives as directed by the VP of Online Activation.

What We’re Looking For

• 3 years of experience in affiliate lead generation is required
• Excellent written and verbal communication is required
• Exceptional proficiency with Microsoft Excel is required
• Bachelor’s degree in marketing, business, mathematics, statistics, finance, accounting or economics or related field is preferred
• Experience working with large scale vendor accounts is preferred
• Experience with pricing negotiations
• Working knowledge of digital marketing channels and best practices
• Working knowledge of CRM platforms such as Salesforce, HubSpot, Zoho, Oracle, etc.
• Exceptional quantitative and analytical skills, with an in-depth understanding of key metrics including ROI
• Exceptional interpersonal skills

Benefits You’ll Receive:

• Competitive base salary
• Two weeks paid vacation during the first full year
• Fitness reimbursement
• Referral bonus program
• Health/Dental/Vision/HSA/FSA coverage available 1^st of the month following your hire date
• 401(k) with company match
• Paid holidays

LeadingResponse is a full-service marketing company that helps business professionals and corporate advertisers in the Financial, Elective Medical, Senior Living, Healthcare and Legal sectors by developing and implementing response-focused marketing strategies and solutions. Programs include seminar marketing, appointment setting, direct marketing campaigns, digital marketing, and other hyper-local solutions. For additional information about LeadingResponse, please visit www.leadingresponse.com.

Qualifications