What are the responsibilities and job description for the Brand Engagement Manager - Social Media position at Roadway?
Job Overview
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a blend of creativity, analytical skills, and a passion for digital marketing. You will work closely with various departments to ensure our messaging aligns with overall business goals.
Duties
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content across various social media platforms.
- Conduct research to identify trends in social media tools, applications, channels, design, and strategy.
- Utilize SEO best practices to optimize content for search engines and improve visibility.
- Monitor social media channels for customer feedback and engage with the audience through social listening.
- Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Collaborate with graphic designers and video editors to produce high-quality visual content using Adobe Creative Suite.
- Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
- Stay updated on industry trends and competitor activities to inform content creation.
Qualifications
- Proven experience in social media management or digital marketing.
- Strong knowledge of relationship management principles and practices.
- Proficiency in Adobe Creative Suite, including video editing tools.
- Excellent proofreading skills with attention to detail.
- Solid research skills to identify relevant topics and trends.
- Experience in SEO techniques and best practices for content creation.
- Ability to create engaging content tailored for different audiences across platforms.
- Strong analytical skills to interpret data and make informed decisions based on insights.
Join us as we strive to elevate our brand's online presence through innovative social media strategies!
Qualifications
- Social media marketing
- Driver's License
- Google Analytics Certification
- Google AdWords Certification
- Google Ads Certification
Job Types: Part-time, Internship
Pay: $20.48 - $23.00 per hour
Expected hours: 5 – 15 per week
Benefits:
- Flexible schedule
Ability to Commute:
- Saint Louis Park, MN 55416 (Required)
Ability to Relocate:
- Saint Louis Park, MN 55416: Relocate before starting work (Required)
Work Location: In person
Salary : $20 - $23
