What are the responsibilities and job description for the Growth Marketing Manager (Hybrid) position at ROAR for Good?
About ROAR :
ROAR is a purpose-driven technology company dedicated to cultivating safer workplaces. Our patented technology protects at-risk workers from harm using bi-directional panic alarm technology for pinpoint accuracy. We leverage hardware and software to provide hotels and healthcare facilities with the ability to supply staff with wearable panic buttons that summon help with one touch of a button. Our technology has helped workers with serious injuries, harassment, medical emergencies, de-escalating tense situations, and more. We are a certified B-Corporation, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Our system has prevented violence for both workers and guests. Examples include :
- A housekeeper used her ROAR button to get help for a female guest who was being physically beaten by her partner. The manager was able to stop the incident and the abusive husband was reported to the police.
- A strange man who was not staying in the hotel rode the elevator with a guest who used their key card to gain access to their floor. He hid in a linen closet and attacked one of the female employees when she walked in, beating and choking her. Fortunately, she activated her ROAR button to get hotel security to her exact location. Help arrived quickly, and he was apprehended and turned over to the police. More importantly, she was provided with first aid and has recovered, grateful it was not worse.
- Nurses and clinicians point to their buttons as a de-escalation tool when a patient is being aggressive or unruly.
- Nurses have also leveraged the button to get help quickly when a patient falls.
History of ROAR
The company started in 2014 by empowering women with one of the first safety devices built as a fashionable and wearable alternative to existing self-defense tools. In addition, we invested a portion of the proceeds into empathy education to help get to the root of reducing attacks in the first place. ROAR became a market leader in 2017 with sales in over 45 countries and distribution through Amazon, Target, and Urban Outfitters. We received press coverage from Mashable, MTV News, the NY Times, and we won product and technology awards - Top 10 Wearable Companies by Entrepreneur Magazine, Technology Startup of the Year, and others.
In 2019, we parlayed our personal safety experience and technology expertise to focus on workplace safety starting with the hospitality industry. We did so after seeing the staggering number of housekeepers who experience sexual harassment or at more at risk to be injured due to their nature of their work. Hotel panic button legislation started to sweep the Country, and we recognized a clear need for a wearable panic button solution that works in any type of building to ensure the safety and protection and staff, as well as providing a cost-effective option to employers who wanted to meet mandates and take care of their greatest assets.
We expanded into behavioral health in 2021 after drug addiction centers, counseling offices, and health centers started reaching out to us to help them tackle the record-breaking number of assaults and workers comp claims they were facing during the worst labor shortage and significant challenges in recruiting and retaining staff.
Opportunity
As the first internal marketing hire, you will be the architect and builder of our marketing function, directly impacting our growth and success. You will be working directly with the founders to identify market opportunities, develop go to market strategies, and grow a B2B enterprise customer base. You will be instrumental in driving growth through strategic marketing initiatives tailored to our ICP. You will collaborate closely with cross-functional teams to plan and execute programs that span marketing and sales channels, with the goal of accelerating pipeline generation and revenue growth within the behavioral health industry and as we expand to new markets.
You'll enjoy working at ROAR if you like the idea of working at a purposeful company, enjoy a mix of strategy and execution, you are self-motivated, you focus on high-quality results, and you have an ownership mentality.
What You'll Be Doing
Lead, assist, or execute marketing strategy, programs, campaigns, and events aimed at driving growth and generating net new pipeline. These will include :
Go to Market Strategy :
Demand Generation & Lead Acquisition :
Sales Enablement :
Brand Building and Thought Leadership :
Reporting and Analytics :
What Success Looks Like
You have a desire to be the cornerstone of a rapidly growing B2B SaaS company shaping the future of safety at work. You create new MQLs, increase the conversion rate from MQL to SQL, help shorten the sales cycle, increase conversion rates, and manage marketing resources to support sales goals using an ROI mindset. You enjoy collaboration, creativity, and innovation.
Skills, Qualifications and Education Requirements
Nice to Have
Benefits
Diversity and Inclusion
At ROAR, we are dedicated to fostering a diverse and inclusive workplace where all individuals are valued and respected. We actively encourage candidates from diverse backgrounds to apply, and we are committed to providing equal opportunities for all employees, regardless of race, religion, gender, sexual orientation, age, or disability status.
Join Us
If you are passionate about making a difference and eager to contribute to a dynamic team dedicated to safety and innovation, we invite you to apply for the role of Growth Marketing manager. Join us in our mission to create safer workplaces for all. Apply now and be a part of our journey!