What are the responsibilities and job description for the Senior Marketing and Communications Specialist position at Robbinsdale Area Schools?

Position Type :

Program Assistants / Marketing and communications

Date Posted : 7 / 11 / 2024

Location :

Education Service Center POSITION AVAILABLE

Senior Marketing and Communications Specialist

Education Service Center

8.5 hours per day, which includes eight hours of paid work time plus 30 minutes of unpaid lunch

52 weeks per year

70.550 - $90,875 plus benefits based on Job level 10 of the Terms and Conditions of Employment for Program Assistants

Reports to the Executive Director of Strategic Communications, Equity and Inclusion

JOB SUMMARY

The Marketing and Communications Specialist shares the stories of Robbinsdale Area Schools with a variety of internal and external district stakeholders. This position is responsible for the tactical implementation of various communications strategies, including the district's websites, social media channels and other district-wide messaging. This position also works with, and supports, local media outlets pursuing stories relating to the district. Finally, this position participates in the planning and execution of various events and publications, and provides both crisis and non-crisis communications-related counsel to internal stakeholders.

RESPONSIBILITIES

Support the ongoing development and implementation of the comprehensive district marketing and communication plan.
Create press releases, web content, social media posts, communication plans, newsletter content, speeches and scripted comments for public events.
Proofread and edit written content and slides for electronic presentations.
Work with staff on communications, events, programs, stories and projects as assigned. Serve as a contact for media-related data requests and story inquiries. Serve as media liaison for school events and bi-monthly "Standout Student."
Design flyers, brochures, web graphics and newsletters.
Create, implement and support social media campaigns and initiatives.
Oversee district websites. Update and post electronic communications, including electronic newsletters, social media, website content, all district messages and emergency weather communications.
Review and make recommendations for approval of all community, city, and district flyers as well as content for distribution to schools.
Provide support and training for school website coordinators through in-person training, online troubleshooting, regular email updates and self-created tutorials.
Conduct staff training for cabinet, program directors and other district staff related to strategic communication and building central office capacity.
Complete budget entries for requisitions, registrations and supply orders for the department as needed.
Serve as project manager for special communication projects such as videos or school communication plans related to useful items of interest for district stakeholders.
Take photos and report on school events; edit, create, and share this content on a variety of platforms.
Perform other job-related duties as assigned.

QUALIFICATIONS

Bachelor's degree in marketing, communications, journalism or English is required.

At least 5 years of school marketing or communications experience is preferred.

Demonstrated ability in Microsoft Office Suite, Microsoft Publisher or other Desktop Publishing programs, Adobe Photoshop or other industry standard photo manipulation software.

Demonstrated knowledge of social media.

Demonstrated ability in website information maintenance.

Demonstrated ability in juggling multiple priorities.

Demonstrated ability in working independently and as a member of a team.

Ability to provide exemplary customer service to staff and the public.

Demonstrated ability in taking a project from start to finish in a fast-paced, deadline-driven environment.

Demonstrated ability in working in a fast-paced, deadline-driven environment.

Excellent oral and written skills.

Able to attend work regularly and report to work in a timely manner.

APPLICATION PROCEDURE

Apply on-line at www.applitrack.com / rdale / onlineapp

POSTING OPEN UNTIL FILLED

Equal Opportunity Employer

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description.

We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described.

Equity is one of District 281 core values and is essential to our goal of putting children first to ensure college and career readiness. A diverse workforce fuels innovation and allows us to better understand, communicate with, and educate our students. District 281 will not deny anyone the opportunity for training or employment because of sex, race, religion, color, creed, national origin, marital status, age, sexual preference, disability, or status with regard to public assistance.

Salary : $70,550 - $90,875

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