What are the responsibilities and job description for the Brand Manager (Cycling) position at Robert Half?
Fully onsite in Edison, NJ
Salary : $85-95K
Are you passionate about cycling and the thrill of the open road? Do you love building brands that inspire adventure and performance? We’re looking for a Brand Manager to lead the charge in shaping our brand’s identity, driving product marketing, and engaging with a passionate community of cyclists and outdoor enthusiasts. If you live and breathe marketing, brand strategy, and consumer engagement—this is your chance to turn your passion into a career!
What You’ll Do :
- Develop and Execute Brand Strategy – Craft compelling brand positioning and messaging that resonates with cycling and outdoor enthusiasts.
- Drive Product Marketing – Lead go-to-market strategies for new product launches, ensuring strong positioning and market penetration.
- Create Engaging Campaigns – Collaborate with creative teams to develop advertising, digital content, and social media initiatives that inspire and convert.
- Manage Partnerships & Sponsorships – Identify and build relationships with cycling influencers, ambassadors, and event organizers.
- Analyze Market Trends – Conduct research to understand consumer behavior, industry trends, and competitive insights to keep our brand ahead of the curve.
- Collaborate Cross-Functionally – Work closely with sales, product development, and retail partners to ensure brand consistency across all touchpoints.
Requirements :
Salary : $85,000 - $95,000
